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  <title><![CDATA[How to Do Everything with Podcasting (How to Do Everything)]]></title>
  <isbn><![CDATA[0072263946]]></isbn>
  <isbn13><![CDATA[9780072263947]]></isbn13>
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  <default_description>&lt;p&gt;Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. &lt;em&gt;How to Do Everything with Podcasting&lt;/em&gt; walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. &lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;div&gt;Subscribe to, download, and listen to podcasts&lt;/div&gt;&lt;/li&gt;&lt;li&gt;Get the right hardware and software &lt;/li&gt;&lt;li&gt;Plan, record, edit, and release your own podcast &lt;/li&gt;&lt;li&gt;Incorporate music, sweeps, interviews, and other elements &lt;/li&gt;&lt;li&gt;Connect with listeners using blogs, live chats, and user-created content&lt;/li&gt;&lt;li&gt;Profit from your podcast through advertising, networking, and merchandising&lt;/li&gt;&lt;li&gt;Tap into support services for help with production, hosting, bandwidth, and more&lt;/li&gt;&lt;li&gt;Create customer-focused or business-to-business podcasts&lt;/li&gt;&lt;/ul&gt;</default_description>
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  <original_publication_day type="integer">15</original_publication_day>
  <original_publication_month type="integer">6</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>How to Do Everything with Podcasting (How to Do Everything)</original_title>
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  <url><![CDATA[http://www.goodreads.com/book/show/1002001.How_to_Do_Everything_with_Podcasting]]></url>
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      <name><![CDATA[Shel Holtz]]></name>
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      <average_rating><![CDATA[3.86]]></average_rating>
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    <review id="24690781">
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    <name><![CDATA[Tracey]]></name>
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  <read_at>Sat Jun 14 00:00:00 -0700 2008</read_at>
  <date_added>Tue Jun 17 04:23:17 -0700 2008</date_added>
  <date_updated>Tue Jun 17 04:25:29 -0700 2008</date_updated>
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    <body><![CDATA[A quick overview of why &amp; how to create, deliver and promote your podcast - the author draws on his own experience and cites well-known names in the podosphere as references. <br/><br/>Not the most exciting read in the world, but the author does add touches of humour into a pretty solid research/h...<a href="http://www.goodreads.com/review/show/24690781">more...</a>]]></body>
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    <name><![CDATA[Julie]]></name>
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  <date_added>Thu Jan 22 17:46:40 -0800 2009</date_added>
  <date_updated>Thu Jan 22 17:46:40 -0800 2009</date_updated>
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    <name><![CDATA[Luke]]></name>
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  <date_added>Wed Apr 23 13:08:49 -0700 2008</date_added>
  <date_updated>Mon Aug 18 05:27:38 -0700 2008</date_updated>
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