document.write('<a href=\"http://www.goodreads.com/book/show/69242.Made_to_Stick?utm_medium=api&amp;utm_source=book_widget\" style=\"float: left; padding-right: 10px\" title=\"Made to Stick: Why Some Ideas Survive and Others Die\"><img alt=\"Made to Stick: Why Some Ideas Survive and Others Die\" border=\"0\" src=\"http://photo.goodreads.com/books/1327943718s/69242.jpg\" /><\/a><div><a href=\"http://www.goodreads.com/book/show/69242.Made_to_Stick?utm_medium=api&amp;utm_source=book_widget\">Made to Stick: Why Some Ideas Survive and Others Die<\/a><br/>Goodreads rating: 4.01 (5745 ratings)<\/div>');