*Interesting atemporal twist here. That's why I post it even though it's a press release.


"Enough with the road less traveled. "The Europe no one knows about" has become a tediously familiar destination in modern travel writing.


"EUROPE ON FIVE WRONG TURNS A DAY: One Man, Eight Countries, One Vintage Travel Guide (April 3, 2011) by Doug Mack is straight-up, cliché-ridden tourism. It's a journey firmly on the beaten path and an exploration of how the path got so beaten in the first place. 


"Mack stumbles on an inspired idea when he picks up a 47-year old edition of Arthur Frommer's classic travel guide Europe on Five Dollars a Day. He decides to go where millions have gone before, but with a hopelessly outdated guidebook nearly a half a century old. The result is a funny and fascinating journey into a new (old) world, and a disarming reflection on the ways this experience has and hasn't changed in the last generation. Spanning eight countries and spending far more than five dollars a day, Mack delivers a unique version of armchair time travel with Frommer–who is much like a character out of Mad Men–in tow. It's travel, it's history and it's funny.


"Doug Mack has written for The Minneapolis Star Tribune, The San Francisco Chronicle, WorldHum.com and other publications. He is based in Minneapolis with a digital home at www.douglasmack.net."







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