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Hermawan Kartajaya

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born

November 18, 1947 in Indonesia

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Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking...more

combine editions
Books by Hermawan Kartajaya

Average rating: 3.57 · 396 ratings · 75 reviews · 37 distinct works

	Marketing in Venus 3.60 avg rating — 144 ratings — published 2003 — 2 editions	My rating:
	New Wave Marketing: The World is Still Round, The Market is Already Flat 3.80 avg rating — 35 ratings — published 2008	My rating:
	Hermawan Kartajaya on Marketing Mix 3.38 avg rating — 21 ratings — published 2006	My rating:
	Grow With Character 4.20 avg rating — 15 ratings	My rating:
	Marketing Klasik Indonesia 3.22 avg rating — 18 ratings — published 2007	My rating:
	Hermawan Kartajaya on Targeting 3.64 avg rating — 11 ratings — published 2006	My rating:
	Positioning, Diferensiasi, and Brand by Hermawan Kartajaya, Yuswohady, Jacky Mussry&Taufik 3.60 avg rating — 10 ratings — published 2008	My rating:
	Hermawan Kartajaya on Service 3.30 avg rating — 10 ratings — published 2006	My rating:
	4-G Marketing: A 90-Year Journey of Creating Everlasting Brands by Hermawan Kartajaya, Yuswohady, Sumardy 3.75 avg rating — 8 ratings — published 2005	My rating:
	On Becoming A Customer-Centric Company: Transformasi TELKOM Menjadi Perusahaan Berbasis Pelanggan by Hermawan Kartajaya, Yuswohady 3.33 avg rating — 9 ratings — published 2004	My rating: