Ilana Fox's Blog

February 21, 2016

If you’re looking for an extract of THE GLITTERING ART OF FALLING APART, you can read the first 20 pages below.


Want to keep reading? Buy from Amazon now.

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Published on February 21, 2016 08:38 • 10 views

February 18, 2016

GLITTERING ART OF FALLING APARTOne of the questions I’ve been asked a lot since THE GLITTERING ART OF FALLING APART came out is – why Soho? What is it about Soho that made is such a compelling place to set the novel?

If you’ve not yet read the book, the author’s note in the back explains why I love it so much:


This novel is not a true story, but the London in which it’s set – the London from the 1960s to the present day – is very much real. Anyone who’s ever lived in London sees ghosts of themselves in the areas in which they once lived, in the pubs they once drank in, and in the alleyways in which they got up to no good. This is a novel about that London; the London that’s created from our collective memories.

Soho has always had a grip on me; as a toddler in the early 1980s my grandparents took me to Hostaria Romana, an Italian restaurant at 70 Dean St. This building is now – of course – the Dean St Townhouse, two proud Georgian buildings that have hosted everyone from King Charles II’s mistress in the 1600s to the bohemians who ate, danced and played at the Gargoyle Club from the mid-1920s. It is this continual adding of history upon history that makes Soho so special.

However, Soho is being demolished at an alarming rate. Change in cities is unquestionably inevitable, but rather than building around what has come before, developers are scrubbing and scouring at layers of history to make way for new-build, luxury apartment blocks and a high-speed train line. In doing so, Soho not only loses its memories and its glitzy, grubby beauty, but it also loses its people: the local traders, the musicians, the lovable reprobates and the raconteurs.

Save Soho is a lobbying group dedicated to preserving the spirit of the area. If this novel has made you fall in love with Soho as much as I am and you’re interested in finding out more, please visit Thank you – IPF, London, October 2015.

Soho genuinely is changing on a day-to-day basis – and I hope the novel captures some of it’s remaining spirit, both from the 1980s and from the last couple of years.

Would you like to read THE GLITTERING ART OF FALLING APART? Order it now, from Amazon (or from any of your favourite independent bookshops!)

And if you’re interested in seeing pictures & photos of Soho (starting from the 1800s), I’ve built up quite a collection on my Pinterest boards.

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Published on February 18, 2016 02:54 • 6 views

February 13, 2016

I never throw traditional book launch parties: watching my friends queue to buy my book – which I’ll then sign from my place behind a table – isn’t for me.

Instead we launched THE GLITTERING ART OF FALLING APART at Gerry’s Club on Dean St, W1. We drank red wine, we sang songs, we talked of unpublishable things (“really, you threw the stag party for ?” “but how exactly did that happen to your penis?” “you were just on Sky News talking about what?”) and we had a lot of fun.

Thank you to Michael at Gerry’s for hosting us, to the few people who took photographs while I defiantly left my phone in my bag, and to everybody who came.

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

The Glittering Art of Falling Apart

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Published on February 13, 2016 11:42 • 3 views

February 11, 2016

I was really chuffed to be asked onto The Soho Society Hour on Soho Radio on Feb 10th 2016, to talk about my Soho and THE GLITTERING ART.

If you’d like to listen to me, you can from about 37 mins onwards:

Thanks so much to Clare, Leslie and Ade for having me on.

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Published on February 11, 2016 08:21 • 3 views

January 10, 2016

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Published on January 10, 2016 05:29 • 3 views

December 23, 2015

2015 was full of fun adventures and saying ‘yes’ to as much as possible. There were also lots of sad times too, but I’m not going to dwell on them. And there was also SO MUCH WORK. So tired. But anyway, because it is now tradition, here are my numbers. Under Honey Boo Boo.

Honey Boo Boo Shakes It OFFF


The number of app installs the audioBoom marketing team achieved. Mind-blowingly good.


The number of air miles flown because of work commitments, sick relatives and attempts at mini vacations. On the plus side, I am an expert luggage-packer now.

(LHR -> JFK | JFK -> LHR | LHR -> PHL | PHL -> LHR | LHR -> DFW | DFW -> LHR | LHR -> JFK | JFK -> LHR | LHR -> PHL | PHL -> MSY | MSY -> PHL | PHL -> LHR)

(Only one of these planes suffered multiple engine failures over the Atlantic! Yay!)


The number of words I estimate I’ll write in the next week as I do all the work my publicist has asked me to do for THE GLITTERING ART OF FALLING APART. It’s out in February. Pre-order it, yeah?


The number of songs I listened to on Spotify (this excludes Taylor Swift who I played on loop on YouTube) (data from my


The number of liters of water drunk. I am like, so hydrated right now (data from maths).


The number of miles I drove. Appallingly low. Although I’m sure I made up for it in Uber miles (data from my car).


The number of times I played Neil Young tracks (data from my
The number of words of fiction I wrote this year. The new novel is going really well, as you can tell (data from me counting the words in the paragraphs I wrote).


The number of times I played Wildflowers (album) by Tom Petty (data from my


The number of bullets shot. I really need to go shooting more. I say this every year.
The number of times I’ve considered packing it in and moving to Texas. Not even kidding.


The number of times I played Wild World (song) by Cat Stevens (data from my


The number of hotels I stayed in. I took a photo in each (yeah, I’m not smiling in most of them):


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015


Hotel rooms 2015

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The number of conferences the audioBoom marketing team was involved with in 2015 (London, Glasgow, Brisbane, New York, Texas, Atlanta, Las Vegas, Beijing).


The number of serious marriage proposals. Was so tempted to say yes to one of them just to see how they’d cope.
The number of times I went out dancing. I have to up my game.
The number of times I went to the theater, of all things (Gypsy, An Act of God, Matilda).
The number of times I ate food with refined sugar in it. God, I miss chocolate.
The number of trips cancelled: Egypt (didn’t go as my father thought I’d end up marrying a suicide bomber, which is likely, given what I am like), Miami (couldn’t face getting on a plane because I was just too fucking tired to move), Tulum (see Miami).
The number of national radio adverts I made. Here’s one of them!


The number of times boys gave me KISS merchandise to try to woo me. A decrease on last year, sad times. But you’d think they’d learn.
The number of NFL games I went to! #FlyEaglesFly


The number of people who died.
The number of times I went line-dancing.


The number of vet visits my cat made me do. A record!
The number of times I misbehaved. Haha, joke. Don’t you know me yet?

Want to see how 2015 compared to 2014 and 2013? Do the clicky thing. Click, click. See you in 2016.


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Published on December 23, 2015 11:32 • 6 views

October 6, 2015

1980s Soho is electric. For Eliza, the heady pull of its nightclubs and free-spirited people leads her into the life she has craved – all glamour, late nights and excitement. But it comes at a heavy cost.

Cassie is fascinated by her family’s history and the abandoned Beaufont Hall. Why won’t her mother talk about it? Offered the chance to restore Beaufont to its former glory, Cassie jumps at the opportunity to learn more about her past.

Separated by a generation, but linked by a forgotten diary, these two women have more in common than they know . . .

This novel will be published February 2016. Pre-order from Amazon now.

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Published on October 06, 2015 12:27 • 5 views

August 1, 2015

I’m with the audioBoom team at Podcast Movement 2015 in Fort Worth, Texas. It’s amazing – the organizers have done the most fantastic job and I’ve met so many great podcasters, including this woman who couldn’t believe how awesome audioBoom is:

This morning I sat on a panel with Dom Theodore, Nikki Silva, and Tammy Terwelp.  It was chaired by the legend that is Jeff Brown, and if you didn’t manage to get a seat, we discussed the relationship between on-demand audio and traditional radio broadcasting.

Here’s a summary of what I talked about:

The future of on-demand audio

Sources now predict that digital radio listeners will account for nearly 59 percent of the U.S. population in 2018. [Statista]
The vast majority of Americans still report listening to AM/FM radio weekly. But, as many as 40% percent of Americans now listen to audio on digital devices, and that is projected to double by 2015
By next year 50% of new cars sold will have Internet connectivity; by 2025, it will be all of them – podcasts won’t be ‘podcasts’ any more. They’ll be on-demand audio; they’ll be the new radio.

Syndicating a podcast to a radio station

audioBoom created The Russell Brand Podcast as marketing packaged as entertainment – the show was produced to raise awareness of us as an on-demand platform, but the content was so good we were able to syndicate a podcast into an hour slot mixed with music to XFM in the UK and Triple M in Australia.
We proved that if the content is good enough – and if it fits with listener market – that radio networks will take it. We think we’ll see more of this; it’s an inexpensive way for networks to get great content and it creates new spaces for advertisers. It’s also – obviously – great for brand awareness.
audioBoom is also working with Westwood One in the US to create new podcasts with their talent – these will then be syndicated back into their radio network.

How to make content more sharable

All on-demand audio can be shared across social networks and syndication networks, but this approach isn’t always best for full shows – it’s better to break full listen-again radio shows into shorter soundbites.
Kidd Kraddick design their radio show knowing how they need to post-produce it for on-demand – they create segments of a tailored length in the show that fit their podcast format and optimize the ads that are served around them.

How to monetize on-demand audio

In-reads are the obvious answer to monetize on-demand audio, so long as it’s done authentically.
audioBoom offers all content partners the opportunity to monetize their audio. We offer:

Pre- and post- roll audio ads that go across our distribution network (including iTunes)
Display ads so the user can click through to the offer/advertiser on embedded content / content shared on social media
Video ads – these command a higher CPM.

But like everything that can be monetized, distribution is also important; embedded players & syndication with large websites increase reach and brand awareness to make the content more appealing to advertisers.

If you’re at Podcast Movement (or not!) and you want to host your audio on audioBoom for free, you can email – one of the team in our NY office can help you get set up.

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Published on August 01, 2015 12:50 • 8 views

April 13, 2015


Worked with stakeholders (head of ecommerce, editorial and marketing staff, to understand the existing social media strategy;
Provided social media review and recommendations for traffic increase and conversion.
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Published on April 13, 2015 12:05 • 13 views

Podcasts aren’t new — we know that. They’ve been around since the 1980s but until recently they haven’t been that sexy. Instead they’ve suffered the reputation of being produced by geeks pretending to be radio presenters in their bedroom; of being too lo-fi; of being too niche. Too weird.

But that was then, and this is now … and now podcasts are suddenly the hip new tool in the marketing mix. The obvious game-changer was Serial, an investigative documentary that turned reportage into entertainment and provided cliffhangers to encourage downloads of the next episodes. Serial not only changed how audio was listened to, but it popularised it too — it quickly became the fastest podcast to reach 5m downloads in iTunes’ history. The radio industry, disheartened by digital and looking to find a way to increase revenue and audience share, took notice. How could they get a piece of the action?

I know the answer to that question. And here’s a disclaimer — I know the answer because I’ve been a part of it. I oversee all marketing for audioBoom, and for our Q1 campaign we decided to innovate (we may be listed on the Stock Exchange, but we’re a start-up at heart). You see, we could have gone down the more conventional route — targeting commuters with our new, free apps — but instead we decided we wanted to do something different to everyone else. At the Adobe Summit earlier this month, 61% of Millennials said they liked marketing delivered as entertainment, and when I heard that stat I was more than happy. Why? Because we’d already decided we wanted to package entertainment as a marketing campaign: we’d decided to produce an exclusive podcast.I

You’ve probably heard of Russell Brand. If you’re in America you’ll mainly know him as Katy Perry’s ex-husband. But if you’re in the UK, you’ll know he’s a livewire — he was sacked from MTV, given his walking papers from XFM, and fired from BBC Radio 2. He’s controversial; he likes to stir things up. But despite his firebrand reputation, Brand is an excellent broadcaster. His fans adore him.

Russell Brand and Matt Morgan now have a twice-weekly podcast on audioBoom  — it’s had 1.4m listens in the month it’s been running, and this is still only the start. If you’ve not heard the show yet you should; it’s Russell and Matt back to their radio glory days. It’s laugh-out-loud funny, topical, sharp, to the point. It’s an excellent show. But more than it just being a podcast, it’s been the starting point for revolutionising audio consumption — it’s editorial content acting as a marketing package for audioBoom … and it’s also turning global radio consumption on it’s head. I’ll explain why.

Before we launched Russell and Matt’s show a month ago, audioBoom was known as the ‘YouTube of audio’: a platform for people and broadcasters alike to host their audio content (from five second clips to longer listens). But with the launch of the audioBoom-produced Russell Brand Podcast, we’ve moved towards the Netflix model; not only do we partner with the world’s best radio producers, we now produce our own exclusive content, much like Netflix Originals.

But the marketing doesn’t stop there. Not content with being the exclusive platform to host The Russell Brand Podcast (and having a sample of it at the top of the iTunes Podcast chart), we decided to syndicate the show. The content was good enough, and Russell Brand — already produced, already edited — is perfect for radio. Editorially, the show is fantastic (my colleagues have done an amazing job). So as well as having Russell himself tweeting out each episode, why not find other more traditional radio stations who wanted to share (some of) the love?

We were over-the-moon to partner with XFM in the UK (it’s one of my favourite stations ever, and I think their Managing Editor is terrific). Russell Brand Powered By audioBoom goes out every Sunday night at 9pm, edited with music and audioBoom stings. It sounds just like a standalone XFM radio show, but it’s made clear that there’s a full podcast available on the audioBoom platform. The partnership with XFM brings what appears to be a traditionally-produced show to a mass radio audience — the fact it’s been repurposed from a podcast isn’t a negative, but a positive. The tail is now wagging the dog.

With this move, radio networks are now realising that podcasts shouldn’t necessarily be a secondary marketing activity — that popular podcasts can now form the basis of pre-recorded programmes, just as Russell Brand Powered by audioBoom does for XFM.

audioBoom does so much more than produce shows that get syndicated by huge radio networks (remember, this is just our consumer marketing campaign to raise awareness of our platform — we work with 2400 content partners, not just Russell Brand!). But for an industry apprehensive about listen-again platforms and how to incorporate digital into their business models, this is a good starting point to show that digital, on-demand, or embedded content aren’t the enemy.

Podcasts — and shorter, more viral pieces of audio — are here to stay. It’s time the radio industry got reinvented.

It just so happens that audioBoom are the ones who are doing it.

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Published on April 13, 2015 08:03 • 8 views