144 power-packed pages of rich content and practical "how-to" advice for all of the following:
Why One Media Engagement Spawns Many!
How to Use the Media to Enhance Your Credibility & Image!
Why articles about you are FREE advertising!
How (and why) to appeal to your target market's secret fears!
4 ways to Bewitch them with a "pitch letter!"
Deciding between media releases and pitch letters!
7 ways to make TV audiences buy what you're promoting!
Secrets of selling on radio!
Media release breakdown!
What needs to be in your presentation kit!
How to get on talk shows! (both radio and TV!)
How to become a trusted source for the media ... so they'll come to you again and again ...
10 tips about phone-in radio shows!
Interviews start the moment you enter the TV studio!
How to be "host friendly!"
What to NEVER SAY on TV!
Create "leave-behinds" and generate $$$
How to get the TV and radio audience to write/call/email you! <P> How to sell more product on the air <P> Tips to dazzle the media! <P> Why details drive sales <P> Magic of promotional headlines! <P> Your (media release) body - is it in shape? <P> All about formatting the media release <P> Insider secrets to whet media interest in what you're promoting! <P>Marisa D'Vari knows the world of which she writes. As host of TV's A Taste of Luxury, she's featured celebrity guests such as attorney Alan Dershowitz, world-renown Julia Child, and best-selling novelist Helen Fielding of Bridget Jones' Diary fame. <P>Using examples, tips, and checklists, D'Vari takes you by the hand and clearly demonstrates how to target appropriate shows, write a winning pitch letter, and sell more books, products, and services on the air. <P>"I received your fabulous book, crammed it into my little brain between 2-4 a.m. Wednesday, since I was presenting to a new client on Wednesday afternoon. I am a one-woman "no-ad agency" and thanks to you and your Media Magic, I won the account!"
]]>Marisa D'Vari knows the world of which she writes. As host of TV's A Taste of Luxury, she's featured celebrity guests such as attorney Alan Dershowitz, world-renown Julia Child, and best-selling novelist Helen Fielding of Bridget Jones' Diary fame.
Using examples, tips, and checklists, D'Vari takes you by the hand and clearly demonstrates how to target appropriate shows, write a winning pitch letter, and sell more books, products, and services on the air.
"On-the-air book promotion is free but you must get booked and you must perform. Marisa shares her wealth of experience and tells you how to get on and how to be a star. Media Magic is concise, direct and to-the-point. It provides valuable answers, tips and guidance without wasting your time.
"Marisa is one unstoppable powerhouse promoter! She's a highly motivated, self-starter, unwilling to take "no" for an answer. Her advice will be a welcome kick in the pants for anyone stuck with ideas on how to promote their book or product."
From Marcia Yudkin, author, Six Steps to Free Publicity and nine other books
"Marisa speaks here with experience and savvy.
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