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Chris Houchens

Goodreads author profile

url

http://www.goodreads.com/shotgunconcepts

born

The United States

gender

male

website

http://www.ShotgunConcepts.com

twitter username

shotgunconcepts

genre

Business & Investing, Nonfiction, Travel

member since

January 2009

About this author

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Chris Houchens combines years of real-world marketing experience with expertise in current trends to help forward thinking brands, companies, and organizations take advantage of the new realities of today's marketing environment.
•Author of 3 books including the popular, Brand Zeitgeist
•Writer of a highly read marketing blog since 2005
•Respected authority in branding, marketing, and media
Chris Houchens has spent his entire professional career working in both media and marketing, including as the operations manager of a radio group, as the online director of a newspaper, and the marketing director of a healthcare organization. Chris' work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge and tran...more

99 posts
Chris Houchens's Blog

AAA Marketing

Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’.

It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings.

Flash forward to today and see what the market thinks about Yellow Pages. They make YouTube videos mocking the wasted marketing dollars.

While it’s easy to tsk-tsk th...

View more on Chris Houchens's website »

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Published on April 27, 2012 09:09 • 1 view

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Books by Chris Houchens

Average rating: 4.80 · 5 ratings · 1 review · 3 distinct works

	Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness 4.67 avg rating — 3 ratings — published 2010 — 2 editions	My rating:
	Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-line Results by Chris Houchens (Goodreads Author), Charles Weaver, Christopher Ray 5.00 avg rating — 1 rating — published 2007	My rating:
	A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing by Kate Borten, Chris Houchens (Goodreads Author) 5.00 avg rating — 1 rating — published 2006	My rating:

* Note: these are all the books on Goodreads for this author. To add more, click here.

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Chris's Recent Updates

Chris Houchens wrote a new blog post: AAA Marketing AAA Marketing Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone stra... read more »
Apr 27, 2012 02:12pm · like
Chris Houchens added a status update: Book signing for Brand Zeitgeist on May 2nd in Bowling Green, KY more infor at http://www.facebook.com/event.php?eid...
Mar 12, 2010 08:47am · like · see status
Chris Houchens liked Carolyn's review of Brand Zeitgeist: " Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can und... " Read more of this review »
Mar 10, 2010 01:44pm · see review
Chris Houchens gave to: Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness by Chris Houchens (Goodreads Author)	My rating:
Feb 12, 2010 01:14pm
Chris Houchens gave to: The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival by Al Ries	My rating:
Jan 13, 2010 09:21am
Chris Houchens gave to: The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al Ries	My rating:
Jan 13, 2010 09:21am
Chris Houchens gave to: The Fall of Advertising and the Rise of PR by Al Ries	My rating:
Jan 13, 2010 09:20am
Chris Houchens gave to: Outliers: The Story of Success by Malcolm Gladwell	My rating:
Jan 13, 2010 08:09am
Chris Houchens gave to: Blink by Malcolm Gladwell	My rating:
Jan 13, 2010 08:09am
Chris Houchens gave to: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell	My rating:
Jan 13, 2010 08:09am