Gerald Zaltman





Gerald Zaltman



Average rating: 3.92 · 357 ratings · 16 reviews · 15 distinct works · Similar authors
How Customers Think: Essent...

3.98 avg rating — 256 ratings — published 2003 — 3 editions
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Marketing Metaphoria: What ...

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3.79 avg rating — 82 ratings — published 2008 — 5 editions
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Innovations and Organizations

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really liked it 4.00 avg rating — 4 ratings — published 1973 — 2 editions
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Creating social change (Hol...

it was amazing 5.00 avg rating — 3 ratings — published 1972
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Marketing research: Fundame...

4.50 avg rating — 2 ratings — published 1975
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Afinal o que os clientes qu...

2.33 avg rating — 3 ratings
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Shinnō Māketingu: Kokyaku N...

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it was amazing 5.00 avg rating — 1 rating — published 2005
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Consumer Behavior: Basic Fi...

really liked it 4.00 avg rating — 1 rating — published 1979 — 3 editions
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Pazarlama Metaforlari

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liked it 3.00 avg rating — 1 rating
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Metatheory and consumer res...

liked it 3.00 avg rating — 1 rating — published 1973
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