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4-D Branding: Cracking the Corporate Code of the Network Economy
   3.71 avg rating — 7 ratings
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published
2000
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Managing Brand Me
5.00 avg rating — 2 ratings
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My rating:
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4 D Branding: Cracking The Corporate Code Of The Network Economy
3.50 avg rating — 2 ratings
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published
2000
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My rating:
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Managing Brand Me: How To Build Your Personal Brand
by Thomas Gad, Anette Rosencreutz 0.00 avg rating — 0 ratings
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
by Nicholas Ind , Thomas Gad, Chris MacRae 3.50 avg rating — 2 ratings
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published
2003
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2 editions
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“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”
― Thomas Gad
― Thomas Gad
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