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Museum Branding: How to Create and Maintain Image, Loyalty, and Support
— published 2006 |
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Museum Branding: How to Create and Maintain Image, Loyalty, and Support
— published 2006 |
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Consumer Research for Museum Marketers
— published 2010 |
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Consumer Research for Museum Marketers: Audience Insights Money Can't Buy
— published 2010 — 2 editions |
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