Sign in with Facebook
|
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
   3.76 avg rating — 42 ratings
—
published
1999
—
3 editions
|
My rating:
|
|
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
3.84 avg rating — 25 ratings
—
published
2009
|
My rating:
|
|
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
 3.25 avg rating — 4 ratings
—
published
2004
—
2 editions
|
My rating:
|
|
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
0.00 avg rating — 0 ratings
—
published
2011
|
My rating:
|
|
Successful Change Management: The Fifty Key Facts
by Gwen Ventris, Adam Morgan 0.00 avg rating — 0 ratings
—
published
2004
|
My rating:
|
Upcoming Events
No scheduled events.
Add an event.
“They have come across an aspect of product performance about a brand that is startlingly impressive: that a Land Rover is designed to be able to drive 4,000 miles continually off-road, for example; that the airline I flew in on this morning had a masseuse on the plane that gave me a neck massage when I woke up; or that an ice cream that was forced upon me last night contained preposterously large chunks of Toffee Chocolate Fudge.”
― Adam Morgan, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
― Adam Morgan, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Is this you? Let us know. If not, help out and invite Adam to Goodreads.
