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  <id>672430</id>
  <name><![CDATA[John H. Mayer]]></name>
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  <id type="integer">3312551</id>
  <isbn>0739317237</isbn>
  <isbn13>9781415943953</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[A Voyage Long and Strange]]>
  </title>
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  <link>http://www.goodreads.com/book/show/3312551.A_Voyage_Long_and_Strange</link>
  <average_rating>3.12</average_rating>
  <ratings_count>8</ratings_count>
  <description>
    <![CDATA[On a chance visit to Plymouth Rock, Tony Horwitz makes an unsettling discovery. A history buff since early childhood, expensively educated at university a history major, no less! he s reached middle age with a third-grader s grasp of early America. In fact, he s mislaid more than a century of American history, the period separating Columbus s landing in 1492 from the arrival of English colonists at Jamestown in 160-something. Did nothing happen in between?<br/>Horwitz decides to find out, and in <em>A Voyage Long and Strange</em> he uncovers the neglected story of America s founding by Europeans. He begins a thousand years ago, with the Vikings, and then tells the dramatic tale of conquistadors, castaways, French voyageurs, Moorish slaves, and many others who roamed and rampaged across <em>half</em> the states of the present-day U.S. continent, long before the <em>Mayflower</em> landed.<br/>To explore this history and its legacy in the present, Horwitz embarks on an epic quest of his own trekking in search of grape-rich Vinland, Ponce de León's &quot;Fountain of Youth&quot;, Coronado's &quot;Cities of Gold&quot;, Walter Raleigh's &quot;Lost Colonists&quot;, and other mysteries of early America. And everywhere he goes, Horwitz probes the revealing gap between fact and legend, between what we enshrine and what we forget.<br/>An irresistible blend of history, myth, and misadventure, <em>A Voyage Long and Strange</em> allows us to rediscover the New World for ourselves.]]>
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    <author>
    <id>16541</id>
        <name><![CDATA[Tony Horwitz]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/16541.Tony_Horwitz]]></link>
    <average_rating>3.97</average_rating>
    <ratings_count>4864</ratings_count>
    <text_reviews_count>1115</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">1428781</id>
  <isbn>1593160364</isbn>
  <isbn13>9781593160364</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Autobiography of Santa Claus]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1183511719m/1428781.jpg</image_url>
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  <link>http://www.goodreads.com/book/show/1428781.The_Autobiography_of_Santa_Claus</link>
  <average_rating>2.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[This enchanting holiday treasure combines historical fact with glorious legend as Saint Nicholas himself reveals the definitive story of Santa Claus.  For anyone who has ever wondered...you're right to believe in him!  In The Autobiography of Santa Claus, Santa shares his story with readers for the first time.  <p>Nicholas (his real name) was born in the Middle Eastern Country of Lycia to wealthy parents who died while he was young.  The kind people of Lycia taught him the lessons of goodness and generosity, which he began to practice as a child by sharing his wealth with those in need.  As a young man, Nicholas realized that his generosity had bestowed upon him special abilities to distribute his presents to deserving children everywhere.  For example, he had stopped aging and could travel very, very rapidly.  <p>And so it was that Santa broadened his gift-giving and spread his message to many others, who shared his belief in the goodness of giving.</p></p>]]>
  </description>
<authors>
    <author>
    <id>149171</id>
        <name><![CDATA[Jeff Guinn]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/149171.Jeff_Guinn]]></link>
    <average_rating>3.67</average_rating>
    <ratings_count>837</ratings_count>
    <text_reviews_count>268</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>1994</published>
</book>

        <book>
  <id type="integer">5215098</id>
  <isbn>0739374559</isbn>
  <isbn13>9780739374559</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[American Lightning]]>
  </title>
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  <link>http://www.goodreads.com/book/show/5215098.American_Lightning</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[s/t: Terror, Mystery, the Birth of Hollywood &amp; the Crime of the Century<br/>It was an explosion that reverberated across the country—and into the very heart of early-twentieth-century America. On the morning of October 1, 1910, the walls of the Los Angeles Times Building buckled as a thunderous detonation sent men, machinery, and mortar rocketing into the night air. When at last the wreckage had been sifted and the hospital triage units consulted, twenty-one people were declared dead and dozens more injured. But as it turned out, this was just a prelude to the devastation that was to come.<br/><br/>In <em>American Lightning</em>, acclaimed author Howard Blum masterfully evokes the incredible circumstances that led to the original “crime of the century”—and an aftermath more dramatic than even the crime itself. <br/><br/>With smoke still wafting up from the charred ruins, the city’s mayor reacts with undisguised excitement when he learns of the arrival, only that morning, of America’s greatest detective, William J. Burns, a former Secret Service man who has been likened to Sherlock Holmes. Surely Burns, already world famous for cracking unsolvable crimes and for his elaborate disguises, can run the perpetrators to ground. <br/><br/>Through the work of many months, snowbound stakeouts, and brilliant forensic sleuthing, the great investigator finally identifies the men he believes are responsible for so much destruction. Stunningly, Burns accuses the men—labor activists with an apparent grudge against the Los Angeles Times’s fiercely anti-union owner—of not just one heinous deed but of being part of a terror wave involving hundreds of bombings. <br/><br/>While preparation is laid for America’s highest profile trial ever—and the forces of labor and capital wage hand-to-hand combat in the streets—two other notable figures are swept into the drama: industry-shaping ﬁlmmaker D.W. Griffith, who perceives in these events the possibility of great art and who will go on to alchemize his observations into the landmark film The Birth of a Nation; and crusading lawyer Clarence Darrow, committed to lend his eloquence to the defendants, though he will be driven to thoughts of suicide before events have fully played out.<br/><br/>Simultaneously offering the absorbing reading experience of a can’t-put-it-down thriller and the perception-altering resonance of a story whose reverberations continue even today, <em>American Lightning</em> is a masterpiece of narrative nonfiction.<br/><br/><br/><em>From the Hardcover edition.</em>]]>
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<authors>
    <author>
    <id>28419</id>
        <name><![CDATA[Howard Blum]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <link><![CDATA[http://www.goodreads.com/author/show/28419.Howard_Blum]]></link>
    <average_rating>3.55</average_rating>
    <ratings_count>371</ratings_count>
    <text_reviews_count>121</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>1</published>
</book>

        <book>
  <id type="integer">6491152</id>
  <isbn>1415931763</isbn>
  <isbn13>9781415931769</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Journey : How to Live by Faith in an Uncertain World]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6491152-the-journey</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[<p>Billy Graham is respected and loved around the world.  And this work is his magnum opus, the culmination of a lifetime of experience and ministry! </p>    <p>Chapter by chapter, Graham leads us on a journey in faith.  We learn about God and his purpose for our lives; who Jesus is and what he has done for us.  We are reminded of the things God has given us to live successfully: the Bible, the privilege of prayer, fellowship and the church, and the Holy Spirit.  We learn to deal with challenges along the way: temptation; wrong thoughts and motives; emotions that can defeat us; habits that destroy our spirit, and what to do when life turns against us.  And we are given practical advice on knowing God's will, making right decision, strengthening our marriages, being wise parents, and using our gifts to share Christ with others.  </p>    <p>With insight that only comes from a life spent with God, <em>The Journey</em> is filled with wisdom, encouragement, hope, and inspiration for anyone who wants to live a happier, more fulfilling life.</p>]]>
  </description>
<authors>
    <author>
    <id>40328</id>
        <name><![CDATA[Billy Graham]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/40328.Billy_Graham]]></link>
    <average_rating>3.90</average_rating>
    <ratings_count>641</ratings_count>
    <text_reviews_count>94</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2005</published>
</book>

        <book>
  <id type="integer">5215099</id>
  <isbn>0739340239</isbn>
  <isbn13>9781415932865</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Mellon: An American Life]]>
  </title>
  <image_url>http://www.goodreads.com/images/books/52/99/5215099-m-1256060419.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/books/52/99/5215099-s-1256060419.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/5215099.Mellon_An_American_Life</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. <br/>Following a boyhood in nineteenth-century Pittsburgh, Andrew Mellon overcame painful shyness to become one of America’s greatest financiers. Across an unusually diverse range of enterprises, he would build a legendary personal fortune, tracking America’s course to global economic supremacy. Personal happiness, however, eluded him. He had been bred to do one thing, and that he did with brilliant and innovative entrepreneurship.<br/>Mellon’s wealth and name allowed him to dominate Pennsylvania politics, and under presidents Harding, Coolidge, and finally Hoover, he made the federal government run like a business. But this man of straightforward conservative politics was no politician. He would be hailed as the architect of the Roaring Twenties, but, staying too long, would be blamed for the Great Depression, eventually to find himself a broken idol. <br/>The issues Andrew W. Mellon confronted–concerning government, business, influence, the individual and the public good–remain at the center of our national discourse to this day. Indeed, the positions he steadfastly held reemerged relatively intact with the Reagan revolution, having lain dormant since the New Deal. David Cannadine’s magisterial biography brings to life a towering, controversial figure, casting new light on our history and the evolution of our public values.]]>
  </description>
<authors>
    <author>
    <id>137880</id>
        <name><![CDATA[David Cannadine]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/137880.David_Cannadine]]></link>
    <average_rating>3.53</average_rating>
    <ratings_count>106</ratings_count>
    <text_reviews_count>13</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">2581367</id>
  <isbn>1415926220</isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[American Gunfight]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2581367.American_Gunfight</link>
  <average_rating>3.50</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[On November 1, 1950, two Puerto Rican nationalists, Oscar Collazo and Griselio Torresola, nearly assassinated President Harry Truman. If this historical fact surprises you, you're not alone. <em>American Gunfight</em>, a new account by suspense novelist and Pulitzer Prize-winning film critic Stephen Hunter and journalist John Bainbridge Jr., examines this largely forgotten episode in meticulous detail, including the conspiracy surrounding it and the misconceptions associated with the would-be assassins. As the book makes clear, it's remarkable that these two men even came close to succeeding, given the disorganized nature of the plot. Intending to attack the president at the White House, they only learned in passing from a cab driver that it was being renovated and that Truman was in fact living at the nearby Blair House. When they made their assault on Blair House, they quickly lost their element of surprise when Collazo's gun misfired, leading to a 38-second shootout in front of the residence that left Torresola and one policeman dead. Meanwhile, Truman witnessed the action from an upstairs window.<br/><br/>At his ensuing trial, Collazo was depicted as a crazed fanatic, but the authors argue that this simplified assessment unnecessarily dismisses a potential political conspiracy involving Puerto Rican nationalist leader Pedro Albizu Campos, who was believed by some to have masterminded the plot in an effort to bring attention to his cause. Hunter and Bainbridge provide in-depth portraits of Collazo and Torresola, as well as the Secret Service agent and three White House policemen who saved Truman's life. The descriptions of the remarkably light presidential security of the era reveal much about 1950s Washington, D.C., a time in which the president would take a daily walk around the neighborhood with just a bodyguard or two in tow. As a result of the attack, the Secret Service would forever change the way it guarded the president. This fast-paced book reads like a detective thriller, shifting quickly between various story lines and characters, including a second-by-second breakdown of the gunfight itself. The potboiler narrative may seem over the top at times, with its conjecture and imagined internal dialogue, but this comprehensive account succeeds in bringing this unlikely plot vividly to life. --<em>Shawn Carkonen</em>]]>
  </description>
<authors>
    <author>
    <id>12546</id>
        <name><![CDATA[Stephen Hunter]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/12546.Stephen_Hunter]]></link>
    <average_rating>3.85</average_rating>
    <ratings_count>3318</ratings_count>
    <text_reviews_count>355</text_reviews_count>
  </author>
    <author>
    <id>73470</id>
        <name><![CDATA[John Bainbridge]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/73470.John_Bainbridge]]></link>
    <average_rating>3.86</average_rating>
    <ratings_count>7</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2005</published>
</book>

        <book>
  <id type="integer">6763989</id>
  <isbn>1415935947</isbn>
  <isbn13>9781415935941</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Empire of Blue Water: Captain Morgan's Great Pirate Army, the Epic Battle for the Americas, and the Catastrophe That Ended the Outlaws' Bloody Reign Unabridged on 11 CDs]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6763989-empire-of-blue-water</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>39755</id>
        <name><![CDATA[Stephan Talty]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/39755.Stephan_Talty]]></link>
    <average_rating>3.72</average_rating>
    <ratings_count>281</ratings_count>
    <text_reviews_count>103</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2007</published>
</book>

        <book>
  <id type="integer">6795637</id>
  <isbn>1415926913</isbn>
  <isbn13>9781415926918</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Big Oyster: History on the Half Shell Unabridged on 8 CDs]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6795637-the-big-oyster</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>1847</id>
        <name><![CDATA[Mark Kurlansky]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-M-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-M-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1847.Mark_Kurlansky]]></link>
    <average_rating>3.69</average_rating>
    <ratings_count>6835</ratings_count>
    <text_reviews_count>1404</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2005</published>
</book>

        <book>
  <id type="integer">7102546</id>
  <isbn>1415960925</isbn>
  <isbn13>9781415960929</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[A Member of the Family: Cesar Millan's Guide to a Lifetime of Fulfillment with Your Dog]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/7102546-a-member-of-the-family</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>3156424</id>
        <name><![CDATA[Cesar Millan and Melissa Jo Peltier]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3156424.Cesar_Millan_and_Melissa_Jo_Peltier]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">6697599</id>
  <isbn>006178009X</isbn>
  <isbn13>9780061780097</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The E-Myth Enterprise CD: How to Turn A Great Idea Into a Thriving Business]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6697599-the-e-myth-enterprise-cd</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[<p>Got a great idea to start a business? So now what? <em>The E-Myth Enterprise </em>explores the requirements that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors—through four fundamental categories—visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. </p> <p>The latest book in the Gerber franchise, <em>The E-Myth Enterprise</em>, fits neatly into a training program all entrepreneurs can use to fulfill their dreams. <em>The E-Myth Enterprise</em> is an indispensable follow-up to <em>Awakening the Entrepreneur Within</em>, as it shows would-be entrepreneurs how to put a promising idea to work. Next, readers can turn to <em>The E-Myth Revisited</em> for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, <em>The E-Myth Manager</em> provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, there's <em>E-Myth Mastery</em>. In <em>The E-Myth Enterprise</em>, Gerber completes the E-Myth series, to help transform every entrepreneur's dream into a reality. </p>]]>
  </description>
<authors>
    <author>
    <id>3416</id>
        <name><![CDATA[Michael E. Gerber]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1256526776p5/3416.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1256526776p2/3416.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3416.Michael_E_Gerber]]></link>
    <average_rating>3.95</average_rating>
    <ratings_count>1114</ratings_count>
    <text_reviews_count>257</text_reviews_count>
  </author>
    <author>
    <id>672430</id>
        <name><![CDATA[John H. Mayer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/672430.John_H_Mayer]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>15</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

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