Paul Arden

Author profile

born

April 07, 1940

died

April 02, 2008

gender

male

website

http://www.paularden.com/

genre

Arts & Photography, Nonfiction

About this author

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Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline.
"Arden was the ringmaster behind the whole creati...more

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Books by Paul Arden

Average rating: 3.97 · 2,791 ratings · 444 reviews · 4 distinct works

	It's Not How Good You Are, It's How Good You Want to Be: The World's Best-selling Book by Paul Arden, Roger Kennedy (Designed by) 3.94 avg rating — 1,412 ratings — published 2003 — 9 editions	My rating:
	Whatever You Think, Think the Opposite 4.05 avg rating — 1,150 ratings — published 2006 — 7 editions	My rating:
	God Explained in a Taxi Ride 3.71 avg rating — 231 ratings — published 2007 — 2 editions	My rating:
	EXPLICANDO DEUS NUMA CORRIDA DE TAXI 4.00 avg rating — 2 ratings — published 2009	My rating: