Frank Rose




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Frank Rose

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About this author

Author of The Art of Immersion, The Agency, and West of Eden. Writer and speaker on the impact of technology on entertainment, advertising, and society. Correspondent for Wired. Contributor to The New York Times, The Milken Institute Review, and other publications. Digital anthropologist.


On Tuesday, October 21, I'll be partnering with marketing and communications expert Paul Woolmington to offer a special one-day program in digital storytelling strategy. Co-sponsored by the Columbia University School of the Arts and the Columbia Business School, the full-day...
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Published on October 09, 2014 11:50 • 2 views
Average rating: 3.81 · 498 ratings · 61 reviews · 9 distinct works · Similar authors
The Art of Immersion: How t...
3.82 of 5 stars 3.82 avg rating — 413 ratings — published 2011 — 7 editions
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The Agency: William Morris ...
3.86 of 5 stars 3.86 avg rating — 44 ratings — published 1995 — 3 editions
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West of Eden: The End of In...
3.64 of 5 stars 3.64 avg rating — 33 ratings — published 1989 — 7 editions
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Into the Heart of the Mind:...
3.57 of 5 stars 3.57 avg rating — 7 ratings — published 1984 — 4 editions
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Immersi nelle storie
5.0 of 5 stars 5.00 avg rating — 1 rating
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The Beyonder
0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2014
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The Economics, Concept, and...
0.0 of 5 stars 0.00 avg rating — 0 ratings — published 1998
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Real Men
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Eduard war ein kleines Scha...
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On Tuesday, October 21, I'll be partnering with marketing and communications expert Paul Woolmington to offer a special one-day program in digital... Read more of this blog post »
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Jack Holmes and His Friend by Edmund White
Jack Holmes and His Friend
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The Concept of Mind
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More of Frank's books…
“People have always wanted to in some way inhabit the stories that move them. The only real variable is whether technology gives them that opportunity.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“our roles have shifted and expanded. The role of the broadcaster is not just to speak but to listen; the role of the audience is not just to listen but to speak. The Art of Immersion is about why this is happening, and where it will take us from here.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“In that sense, “otaku” referred to a sudden, spontaneous, and, to most Japanese, inexplicable eruption of extreme obsessiveness among the country’s youth. One day, Japanese in their teens and twenties were normal, well-adjusted young people. The next day, or so it seemed, they were hopeless geeks who had forsaken all social skills in favor of a deep dive into—whatever. Manga (comics). Anime. Super-hard-core deviant anime porn in which tender young schoolgirls are violated by multi-tentacled octopi. Trains. It could be anything really.”
Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories




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