Brad VanAuken




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Brad VanAuken

Goodreads Author


born
in Rochester, NY, The United States
gender
male

twitter username

genre

member since
July 2011


About this author

Previously the head of brand management and marketing for Hallmark Cards, Brad VanAuken is a world-renown branding expert. He consults with clients globally, has lectured at numerous universities and is frequently interviewed by the media and quoted in publications. He wrote the book Brand Aid and is a regular contributor to the www.BrandingStrategyInsider.com blog. Brad teaches the five week course, “Discovering Your Truth, Living Your Truth” through Writers & Books, Rochester’s literary center and has a personal library of more than 6,000 volumes.

He has a BS from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.


Just in time for holiday gift giving, Brand Aid, second edition is now available: http://www.barnesandnoble.com/w/brand...
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Published on December 12, 2014 09:12 • 18 views • Tags: brand-aid, brand-equity, brand-identity, brand-management, brand-marketing, brand-strategy, brand-vanauken, branding
Average rating: 3.26 · 35 ratings · 4 reviews · 4 distinct works · Similar authors
Brand Aid: An Easy Referenc...
3.33 of 5 stars 3.33 avg rating — 24 ratings — published 2003
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Brand Aid: A Quick Referenc...
2.75 of 5 stars 2.75 avg rating — 8 ratings — published 2014 — 3 editions
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The Brand Management Checkl...
4.0 of 5 stars 4.00 avg rating — 3 ratings2 editions
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Life: An Unfolding: Wisdom,...
0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2011
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The Voice of Venus
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Voice of Hermes
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Brad VanAuken is currently reading
Straight to Hell by John LeFevre
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Between the World and Me by Ta-Nehisi Coates
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He voted for: I read a mix of recent and older books
The Girl with the Dragon Tattoo by Stieg Larsson
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The Girl Who Kicked the Hornet's Nest by Stieg Larsson
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The Voice of Venus by Ernest L. Norman
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Voice of Hermes by Ernest L. Norman
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Voice of Eros by Ernest L. Norman
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Infinite Concept of Cosmic Creation by Ernest L. Norman
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Atlas of Remote Islands by Judith Schalansky
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This is a gem of a book. It describes fifty of the most remote islands in the world, including maps of the islands and stories of how they were discovered. Surely, you will learn things you did not know about geography and history. This is a fun read ...more
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