Chet Holmes

Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over every one else. Make sure you hit their pain points. Include your own pitch for your product or ser vice only after you have covered the education thoroughly.

The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services.

you will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or ser vice.