Annette Simmons




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Annette Simmons

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About this author

Annette Simmons is a vibrant keynote speaker, consultant and author of four books: The Story Factor named as one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins , A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.

Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story.


Average rating: 3.78 · 761 ratings · 78 reviews · 8 distinct works · Similar authors
The Story Factor: Inspirati...
3.79 of 5 stars 3.79 avg rating — 588 ratings — published 2000 — 8 editions
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Whoever Tells the Best Stor...
3.77 of 5 stars 3.77 avg rating — 131 ratings — published 2007 — 7 editions
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Territorial Games
3.56 of 5 stars 3.56 avg rating — 16 ratings — published 1997 — 4 editions
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The Story Factor (2nd Revis...
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3.55 of 5 stars 3.55 avg rating — 11 ratings — published 2006 — 2 editions
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Quantum Skills For Coaches:...
4.5 of 5 stars 4.50 avg rating — 4 ratings — published 2009
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Сторителлинг. Как использов...
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3.2 of 5 stars 3.20 avg rating — 5 ratings — published 2012
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A Safe Place for Dangerous ...
4.0 of 5 stars 4.00 avg rating — 6 ratings — published 1999 — 2 editions
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Mit Guten Geschichten Mensc...
0.0 of 5 stars 0.00 avg rating — 0 ratings
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“There isn’t anyone you couldn’t love once you’ve heard their story. ”
Mary Lou Kownacki
Believer by David Axelrod
"Great book about an interesting man who was close to many well-known politicians. He tells of his personal tragedies and also of his triumphs in a way that makes it hard not to like him a great deal. Given his support of mostly Democrats, this boo..." Read more of this review »
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“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”
C.G. Jung
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The Culture Game by Daniel Mezick
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About Face 3 by Alan Cooper
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The Emotion Thesaurus by Angela Ackerman
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The Hundred-Foot Journey by Richard C. Morais
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Whoever Tells the Best Story Wins by Annette Simmons
"The art of storytelling again explained beautifully and sensibly by Annette Simmons"
Whoever Tells the Best Story Wins by Annette Simmons
"This book really helps to understand how the things we say and how we say them have such a huge impact upon our audience. Everyone sees the world through their own eyes that have been impacted by their life experiences. This book delves into the p..." Read more of this review »
More of Annette's books…
“It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.”
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

“In order to tell you a story about who I am and why I am here, I must spend a little time asking myself...questions. This is usually done at a superficial level as quickly as possible."

The self-diagnostic process that finds meaningful stories scares the hell out of people who aren't sure they are living meaningful lives. Once they reflect, most people do find that their lives are plenty meaningful (if a little out of balance). However, the process of self-examination tests your faith that your organization and your group are basically good people with good intentions. Groups that avoid deep examination seem to be anxious that honest self-examination might expose hypocrisy or emptiness. I've found that anxiety to be overstated in most cases."

First attempts at group stories are often highly aspirational in that the story is more about who we wished we were, rather than who we are. Stories that aspire to more than we can back up risk sounding hypocritical."

When our stories are sought and found from the subjective statement that "I have a lot to learn from other people", they invite difference...Gathering stories teaches you how to get outside your own experiences and experience life as others might.”
Annette Simmons

“The telling and hearing of stories is a bonding ritual that breaks through illusions of separateness and activates a deep sense of our collective interdependence.”
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

“Stories have to be told or they die, and when they die, we can't remember who we are or why we're here.”
Sue Monk Kidd, The Secret Life of Bees:

“We have to allow ourselves to be loved by the people who really love us, the people who really matter. Too much of the time, we are blinded by our own pursuits of people to love us, people that don't even matter, while all that time we waste and the people who do love us have to stand on the sidewalk and watch us beg in the streets! It's time to put an end to this. It's time for us to let ourselves be loved.”
C. JoyBell C.

“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about.”
Haruki Murakami

“The telling and hearing of stories is a bonding ritual that breaks through illusions of separateness and activates a deep sense of our collective interdependence.”
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

“It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.”
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling




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