false 59907 0 0 978513 039373093X 9780393730937 0 <![CDATA[The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business]]> http://photo.goodreads.com/books/1179958457m/978513.jpg http://photo.goodreads.com/books/1179958457s/978513.jpg http://www.goodreads.com/book/show/978513.The_Business_Side_of_Creativity_The_Complete_Guide_for_Running_a_Graphic_Design_or_Communications_Business 4.13 15 59907 3.82 38 3 2002 103619 039373207X 9780393732078 3 <![CDATA[The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition]]> http://photo.goodreads.com/books/1171499872m/103619.jpg http://photo.goodreads.com/books/1171499872s/103619.jpg http://www.goodreads.com/book/show/103619.The_Business_Side_of_Creativity_The_Complete_Guide_to_Running_a_Small_Graphic_Design_or_Communications_Business_Third_Updated_Edition 3.69 13 Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice. .]]> 59907 3.82 38 3 2006 211626 0393731499 9780393731491 0 <![CDATA[The Creative Business Guide to Running a Graphic Design Business]]> http://photo.goodreads.com/books/1172735004m/211626.jpg http://photo.goodreads.com/books/1172735004s/211626.jpg http://www.goodreads.com/book/show/211626.The_Creative_Business_Guide_to_Running_a_Graphic_Design_Business 3.00 7 A comprehensive manual for running and maintaining a graphic design business.

This is the graphic design industry's go-to guide for operating a successful business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.

]]> 59907 3.82 38 3 2004 1602745 039373031X 9780393730319 0 <![CDATA[The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business]]> http://photo.goodreads.com/books/1185737597m/1602745.jpg http://photo.goodreads.com/books/1185737597s/1602745.jpg http://www.goodreads.com/book/show/1602745.The_Business_Side_of_Creativity_The_Complete_Guide_for_Running_a_Graphic_Design_or_Communications_Business 4.50 2 59907 3.82 38 3 1999 3023691 0393730778 9780393730777 0 <![CDATA[The Creative Business Guide to Running a Graphic Design Business]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3023691.The_Creative_Business_Guide_to_Running_a_Graphic_Design_Business 5.00 1 59907 3.82 38 3 2001 3401861 0393730093 9780393730098 0 <![CDATA[The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Books for Architects & Designers)]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3401861.The_Business_Side_of_Creativity_The_Complete_Guide_for_Running_a_Graphic_Design_or_Communications_Business 0.0 0 59907 3.82 38 3 1996 1485082 0870949136 9780870949135 0 <![CDATA[The Fourth Medium: How to Use Promotional Literature to Increase Sales and Profits]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/1485082.The_Fourth_Medium_How_to_Use_Promotional_Literature_to_Increase_Sales_and_Profits 0.0 0 59907 3.82 38 3 1986