J.X. Burros's Blog: Mr. Burros - Posts Tagged "city-of-glass"

Stephenie Meyer. Stephenie Meyer. Stephenie Meyer. Twilight. Twilight. Twilight.

Did you know that my blog will be now view approximately twice as much? Did you know that my book, Scarlet Spotlight, will now see about a thirty percent increase in sales? It's all about name dropping and branding. Be warned, I plan to brand the heck out of this post, but I'm sure you'll enjoy it.

So, this came about a few days ago when I was reading City of Lost Souls by Cassandra Clare. On one of the first pages, I noticed that there was a cat named Chairman Meow--a cat's name I'd heard on American Dad. I started thinking, Why did I get so excited when I read that? There was a connection, a remembrance. Everyone wants to feel a legitimate connection with the book or the author to help place themselves in the story.

The first time I really noticed this happening was when Scott Westerfeld wrote about a character wearing a Fall Out Boy shirt. Fall Out Boy is my favorite band of all time, and I wanted to dance with joy. Soon, I started seeing it everywhere. In Fear, Michael Grant mentioned things like Facebook, and I had the same feeling. Everlasting by Alyson Noel would mention BMWs, which have a lot of cars I love to look at. Every book nowadays seems to have an iPhone placed somewhere, by name.

Then, there's author blurbs. Would I have ever bought Skinned by Robin Wasserman without Scott Westerfeld's approval? I don't know. Many people have gotten into the Gone series by Michael Grant with Stephen King's approval, or, in some cases, the comparison to his writing. I doubt that the Mortal Instruments Series by Cassandra Clare would have never seen as much popularity as it did without Stephenie Meyer's blurb on the cover of City of Glass.

I'm not the only one who has noticed this. Anyone who has read The Future of Us by authors Jay Asher and Carolyn Mackler was susceptible to the branding. I know that I only bought the book because it was about Facebook. In addition, the book So Yesterday by Scott Westerfeld actually plays on this whole idea. He refuses to name any brands by their names, but is descriptive enough to let you know what he's talking about every time--including Apple, Pokemon, and a wide variety of shoe companies.

Is it dirty and underhanded? Yes. Is it effective? Yes. Is it moral? Yes. There's no problem with establishing a connection with yourself and the readers by adding some insight. Do I do it? Of course. I don't watch the news, I watch CNN. I don't have a smartphone, I have an iPhone. It's more real.

So, with that said: J. K. rowling, iPads, Twitter, and Obama.

Thank you.

Mr. Burros

J.X. Burros
This is the official blog of J. X. Burros, author of the Red War series, including Scarlet Spotlight (2012) and Crimson Hunters (expected late 2012). He promises to be honest and engaging, and to writ...more
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