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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
by Martin Lindstrom, Philip Kotler — published 2005 — 8 editions |
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Buy-ology : warum wir kaufen, was wir kaufen
by Martin Lindstrom, Brigitte Hilgner , Martin Lindstrøm — published 2008 — 24 editions |
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