Donald A. Norman

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born

December 25, 1935

gender

male

website

http://www.jnd.org

genre

Nonfiction

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Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.

Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use...more

22 posts
Donald A. Norman's Blog

Donald A. Norman isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.

Automobile Reviewers: Stuck in the Past

Like many of you, I live in the 21st century, a time when society is recognizing the damage done to the environment through our inattention to the side effects of our technologies. But one specialized niche of the world still lives in the 20th century: those who write the automobile reviews for magazines and newspapers. Why do automobile reviewers still emphasize appearance (styling), speed, an... read more »

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Published on May 31, 2012 11:32 • 3 views

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Books by Donald A. Norman

Average rating: 3.97 · 3,791 ratings · 412 reviews · 19 distinct works

	The Design of Everyday Things 4.08 avg rating — 2,782 ratings — published 1988 — 19 editions	My rating:
	Emotional Design: Why We Love (or Hate) Everyday Things 3.76 avg rating — 606 ratings — published 2003 — 9 editions	My rating:
	The Design of Future Things 3.39 avg rating — 115 ratings — published 2007 — 5 editions	My rating:
	Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine by Donald A. Norman, Tamara Dunaeff 3.65 avg rating — 92 ratings — published 1993 — 2 editions	My rating:
	Living with Complexity 3.62 avg rating — 84 ratings — published 2010 — 2 editions	My rating:
	The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution 3.72 avg rating — 75 ratings — published 1998 — 6 editions	My rating:
	Turn Signals Are The Facial Expressions Of Automobiles 3.35 avg rating — 20 ratings — published 1992 — 3 editions	My rating:
	Memory and attention; an introduction to human information processing (Series in psychology) 3.50 avg rating — 2 ratings — published 1969 — 3 editions	My rating:
	O Design do Futuro 0.00 avg rating — 0 ratings — published 2007	My rating:
	O Design do Dia-a-Dia 0.00 avg rating — 0 ratings — published 2002	My rating:

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Quotes by Donald A. Norman

“Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule”
― Donald A. Norman, Emotional Design: Why We Love (or Hate) Everyday Things

tags: robots-learning-education

7 people liked it

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”
― Donald A. Norman, The Design of Everyday Things

5 people liked it

“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.”
― Donald A. Norman

tags: kindlehighlight

4 people liked it

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