Donald A. Norman




Donald A. Norman

author profile


born
December 25, 1935

gender
male

website

genre
Nonfiction


about this author

Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.

Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products whi...more




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avg rating: 3.89 | 1,270 ratings | 180 reviews | 21 distinct works | 3 fans
The Design of Everyday Things The Design of Everyday Things
by Donald A. Norman
avg rating 4.03 — 838 ratings — published 1988
6 editions
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Emotional Design: Why We Love... Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman
avg rating 3.57 — 200 ratings — published 2003
6 editions
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Things That Make Us Smart: Def... Things That Make Us Smart: Defending Human Attributes in the Age of the Machine
by Donald A. Norman
avg rating 3.62 — 50 ratings — published 1993
2 editions
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Design of Future Things Design of Future Things
by Donald A. Norman
avg rating 3.31 — 42 ratings — published 2007
my rating:
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The Invisible Computer: Why Go... The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
by Donald A. Norman
avg rating 3.61 — 33 ratings — published 1998
4 editions
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The Psychology of Everyday Thi... The Psychology of Everyday Things
by Donald A. Norman
avg rating 4.19 — 26 ratings — published 1988
3 editions
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Turn Signals Are the Facial Ex... Turn Signals Are the Facial Expressions of Automobiles
by Donald A. Norman
avg rating 3.67 — 12 ratings — published 1992
2 editions
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User Centered System Design: N... User Centered System Design: New Perspectives on Human-Computer Interaction
by Donald A. Norman
avg rating 3.00 — 2 ratings — published 1986
2 editions
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Design Emocional - Por que ado... Design Emocional - Por que adoramos (ou detestamos) os Objetos do Dia-a-Dia
by Donald A. Norman
avg rating 0.0 — 0 ratings — published 2008
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Models of Human Memory Models of Human Memory
by Donald A. Norman
avg rating 0.0 — 0 ratings — published 1970
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"Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule"
Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
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"Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize."
Donald A. Norman (The Design of Everyday Things)
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"Will robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternative––to enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule"
Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
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