Donald A. Norman
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born
December 25, 1935
gender
male
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Nonfiction
about this author
Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.
Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products whi...more
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"Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule"
— Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
— Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
"Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize."
— Donald A. Norman (The Design of Everyday Things)
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize."
— Donald A. Norman (The Design of Everyday Things)
"Will robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternative––to enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule"
— Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
— Donald A. Norman (Emotional Design: Why We Love (or Hate) Everyday Things)
