Frank I. Luntz





Frank I. Luntz

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born
February 23, 1962

gender
male

About this author


Average rating: 3.70 · 142 ratings · 40 reviews · 5 distinct works
What Americans Really Want....
3.84 of 5 stars 3.84 avg rating — 69 ratings — published 2009 — 5 editions
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Win: The Key Principles to ...
3.82 of 5 stars 3.82 avg rating — 39 ratings — published 2011 — 4 editions
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Words That Work: It's Not W...
3.43 of 5 stars 3.43 avg rating — 348 ratings — published 2006 — 6 editions
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Candidates, Consultants, an...
2.0 of 5 stars 2.00 avg rating — 1 rating — published 1988
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Conservatively Speaking (Br...
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The People's Budget: A Prac...
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0.0 of 5 stars 0.00 avg rating — 0 ratings — published 1995
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“You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It's not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative leap of stuffing yourself into your listener's shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.”
Frank I. Luntz, Words That Work: It's Not What You Say, It's What People Hear

“I have missed more than nine thousand shots in my career. I have lost almost three hundred games. On twenty-six occasions, I have been entrusted to take the game-winning shot . . . and missed. And I have failed over and over and over again in my life. And that is why I succeed. —MICHAEL JORDAN”
Frank I. Luntz, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

“Blame yourself when things go wrong, and give credit to others when things go right. The process of giving other people credit is what it takes to build a team.” Sandberg, one of America’s great team builders, knows exactly what it takes to win.”
Frank I. Luntz, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary



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