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Neil Tortorella

Author profile

born

The United States

gender

male

website

http://neiltortorella.com/

twitter username

ntortorella

genre

Graphic Design, Web Design

About this author

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Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 20 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients’ audiences.

In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small busines...more Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 20 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients’ audiences.

In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business.

Neil is a cofounder and management team member of CreativeLatitude.com , a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No!Spec.com, a site that combats the proliferation of speculative work requests.

He is also an avid writer on marketing, promotion and business topics. He authors two popular blogs, “Inside the Marketing Mind. and neiltortorella.com/blog” Neil’s writing can also be found on BoDo – Business of Design online, where he’s a founding team partner and author of the Marketing Minute. In addition, Tortorella is a contributing author for HOW Magazine, a leading graphic design publication.

He conducts workshops and presentations about self-promotion, sales and marketing to numerous groups, business clubs and organizations including the American Society of Media Photographers, SBA partner SCORE – Counselors to Small Business, chambers of commerce and is a frequent speaker at local colleges and universities. He was a speaker at the 2009 HOW Design Conference in Austin, TX and is a regular speaker at IndieConf, held year year in Raleigh, NC.

Tortorella is featured in the book, The Savvy Designer’s Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He is also featured in, Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. His work has also been featured in Pitney Bowes’ Priorities Magazine and HOW Magazine.

Neil is also a member of the Authors Guild.
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20 posts
Neil Tortorella's Blog

Neil Tortorella isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.

The Sad State of Design, 2012

We’re having quite a brisk discussion about whether or not clients and prospects are devaluing the graphic design industry over at GraphicDesign.com. Swing over and join in. We’d love to learn your thoughts, insights and experiences. Here’s a taste of the article:

Okay … this is something of a rant. Bear with me or indulge me. [...]

View more on Neil Tortorella's website »

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Published on May 15, 2012 10:08 • 1 view

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combine editions
Books by Neil Tortorella

Average rating: 4.00 · 5 ratings · 2 reviews · 2 distinct works

	Starting Your Career as a Freelance Web Designer 4.00 avg rating — 5 ratings — published 2011	My rating:
	Starting Your Career as a Musician 0.00 avg rating — 0 ratings — expected publication 2013	My rating:

* Note: these are all the books on Goodreads for this author. To add more, click here.

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