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  <id>47668</id>
  <name><![CDATA[Tony Alessandra]]></name>
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  <about><![CDATA[]]></about>
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  <gender></gender>
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  <born_at></born_at>
  <died_at></died_at>
  
  <books>
        <book>
  <id type="integer">121911</id>
  <isbn>0446673439</isbn>
  <isbn13>9780446673433</isbn13>
  <text_reviews_count type="integer">3</text_reviews_count>
  <title>
    <![CDATA[The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171836557m/121911.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171836557s/121911.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/121911.The_Platinum_Rule_Discover_the_Four_Basic_Business_Personalities_andHow_They_Can_Lead_You_to_Success</link>
  <average_rating>3.50</average_rating>
  <ratings_count>6</ratings_count>
  <description>
    <![CDATA[In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the &quot;Golden Rule&quot; is not always the best way to approach people. Rather, they propose the Platinum Rule: &quot;Do unto others as &quot;they'd&quot; like done unto them&quot;. In other words, find out what makes people tick and go from there Targeted print ads. National print publicity. .]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
    <author>
    <id>47666</id>
        <name><![CDATA[Michael J. O'Connor]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47666.Michael_J_O_Connor]]></link>
    <average_rating>3.69</average_rating>
    <ratings_count>13</ratings_count>
    <text_reviews_count>4</text_reviews_count>
  </author>
  </authors>  <published>1996</published>
</book>

        <book>
  <id type="integer">901838</id>
  <isbn>0883904217</isbn>
  <isbn13>9780883904213</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[People Smarts - Bending the Golden Rule to Give Others What They Want]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1179304177m/901838.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1179304177s/901838.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/901838.People_Smarts_Bending_the_Golden_Rule_to_Give_Others_What_They_Want</link>
  <average_rating>4.25</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[This exciting line of learning tools helps you improve communication in any group or organization. Every individual has a unique personality, but many behaviors can be understood within a systematic, predictable framework. The <strong>People Smarts</strong> package will train participants to identify colleagues' behavioral patterns so they can work in harmony. This simple, easy-to-understand method helps you: &lt;UL&gt;    &lt;LI&gt; get results from interactions with colleagues     &lt;LI&gt; express your wants and needs clearly -- and recognize the needs of others     &lt;LI&gt; improve collaborative efforts by learning to adapt to others' styles     &lt;LI&gt; understand your co-workers, bosses, and subordinates through a systematic, effective method anyone can learn. &lt;/UL&gt;   <p>   The <strong>Self-</strong> and <strong>Observer Assessments</strong> help your employees define their own styles. The <strong>Self-Assessment</strong> determines how a person believes he/she interacts with others. The <strong>Observer Assessment</strong> provides a picture of how others perceive an individual's interactions. Used together, these instruments provide valuable information for personal growth. Participants can recognize differences between the way they think they are perceived and the way they are actually perceived by others. This evaluation provides tangible goals for improving versatility and enhancing relationships.   <p>   Use the <strong>Scoring Matrix</strong> with the <strong>Self-Assessment</strong>, the <strong>Observer Assessment</strong>, or both to get a visual representation of individuals' styles. The <strong>Scoring Matrix</strong> includes comprehensive descriptions of styles and substyles, plus advice for achieving balance. The <strong>Reminder Card</strong> is an instant reference to the four behavioral styles identified in the program, with guides to recognizing and dealing with each.   <p>   The <strong>Participant Workbook</strong> focuses on application of the <strong>People Smarts</strong> principles. Participants learn how to use verbal and visual clues to identify another person's style and adapt their own behavior to make relationships more successful. This workbook is also a great self-study tool.   <p>   Filled with humorous examples that teach valuable principles, the <strong>People Smarts book</strong> introduces the simple but powerful business relationship concept on which the <strong>People Smarts program</strong> is based: treat other people the way they want to be treated.   <p>   Streamline your preparation and <strong>save</strong>! Purchase one <strong>Participant's Package</strong> for each participant in your program and get everything you need to improve communication today!</p></p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
    <author>
    <id>47666</id>
        <name><![CDATA[Michael J. O'Connor]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47666.Michael_J_O_Connor]]></link>
    <average_rating>3.69</average_rating>
    <ratings_count>13</ratings_count>
    <text_reviews_count>4</text_reviews_count>
  </author>
    <author>
    <id>47667</id>
        <name><![CDATA[Janice Van Dyke]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47667.Janice_Van_Dyke]]></link>
    <average_rating>4.25</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>1994</published>
</book>

        <book>
  <id type="integer">1018073</id>
  <isbn>0671788558</isbn>
  <isbn13>9780671788551</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Communicating at Work]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1180274587m/1018073.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1180274587s/1018073.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1018073.Communicating_at_Work</link>
  <average_rating>3.25</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[<p> In today's competitive workplace, your ability to communicate is your most important business skill. <p> This valuable handbook to better business communication can help you develop the skills you need to succeed. Using real-life examples, it offers practical, easy-to-use instruction in writing effective memos and reports, making memorable presentations, and leading productive meetings. It also introduces key telephone skills, shows you how to interpret body language and personal communication styles -- and teaches you the critical listening and questioning skills you need to get ahead. <p> Whether you're a top manager trying to lead a large organization or one of the millions of people who actually get the work done, <em>Communicating at Work</em> can help you be more effective, get more of what you want out of work, and improve your chances for success.</p></p></p>]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
  </authors>  <published>1993</published>
</book>

        <book>
  <id type="integer">1018070</id>
  <isbn>0671628259</isbn>
  <isbn13>9780671628253</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Art of Managing People]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1180274583m/1018070.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1180274583s/1018070.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1018070.Art_of_Managing_People</link>
  <average_rating>3.00</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[When a manager establishes a friendly yet productive working atmosphere, the benefits to the whole organization are substantial. <em>The Art of Managing People</em> provides practical strategies, guidelines and techniques for<p>* Developing the interpersonal skills necessary to improve relations with employees<p>* Understanding the differences between people, and behaving accordingly<p>* Assessing, and then improving, current working situations<p>* Creating trust between managers and employees.<p>Person-to-person skills are the key to developing an effective team of satisfied, energetic workers. Letting your workers express their own personalities and maximize their potentials will<p>* Reduce stress within the work force,<p>* Create a positive spirit throughout the company, and<p>* Increase the organization's productivity and profitability.<p></p></p></p></p></p></p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
  </authors>  <published>1986</published>
</book>

        <book>
  <id type="integer">1018075</id>
  <isbn>0743521234</isbn>
  <isbn13>9780743521239</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[The 10 Qualities Of Charismatic People: Secrets of Personal Magnetism]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1180274590m/1018075.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1180274590s/1018075.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1018075.The_10_Qualities_Of_Charismatic_People_Secrets_of_Personal_Magnetism</link>
  <average_rating>2.33</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[<p> You walk into a room and notice a small group of people having an animated conversation. You're attracted to their energy, so you join them. But when one fellow turns to talk with someone else, the original group drifts apart, while that man quickly becomes the center of another high-energy discussion. Throughout the evening, you watch this person effortlessly draw others to him. What is it about this man that attracts others so readily? How does he always become the center of attention? <em>The 10 Qualities of Charismatic People</em> answers those questions. <p> <strong>With this informative program, you'll learn about or improve the following: <p> &lt;UL TYPE=SQUARE&gt; &lt;LI&gt;Silent messages the foundations that underlie the signals you send out to others <p> &lt;LI&gt;Your ability to speak well -- articalate your terrific ideas <p> &lt;LI&gt;Your listening skills-keys to communicating and making others feel special <p> &lt;LI&gt;Your persuasive talent-motivating others to follow your lead or adopt your ideas <p> &lt;LI&gt;Flexibility-building bridges to others </p></p></p></p></p></strong></p></p>]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
  </authors>  <published>2000</published>
</book>

        <book>
  <id type="integer">1018071</id>
  <isbn>0446675989</isbn>
  <isbn13>9780446675987</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Charisma: Seven Keys to Developing the Magnetism that Leads to Success]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1180274585m/1018071.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1180274585s/1018071.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1018071.Charisma_Seven_Keys_to_Developing_the_Magnetism_that_Leads_to_Success</link>
  <average_rating>3.00</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In <em>Charisma: Seven Keys to Developing the Magnetism That Leads to Success</em>, he teaches the basics with the aid of &quot;quick quizzes&quot; and demonstrates their uses with the help of inspiring examples. <em>--Howard Rothman</em>]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
  </authors>  <published>1998</published>
</book>

        <book>
  <id type="integer">1114945</id>
  <isbn>1933596619</isbn>
  <isbn13>9781933596617</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[People Smart in Business: Using the Disc Behavioral Styles Model to Turn Every Business Encounter Into a Mutual Win]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1181115910m/1114945.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1181115910s/1114945.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1114945.People_Smart_in_Business_Using_the_Disc_Behavioral_Styles_Model_to_Turn_Every_Business_Encounter_Into_a_Mutual_Win</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Imagine... . When you encounter difficult co-workers - you know how to adapt to them. . Where you meet challenging situations - you have the skills to overcome them. . How good it will feel when you become a dynamic leader that others want to follow. If you dream of all that and more... then People Smart is the book you need. People Smart is a unique blend of scientific research on human behavior and our 30+ years of teaching people smarts - through the Platinum Rule. Whether you want to be better at selling or socializing, managing or motivating, producing or persuading, this book has the answers. Once you've been exposed to these hands-on, proven and practical principles, you'll find that you will have access to uncommon wisdom allowing you to: . Become a more loved and effective boss . Gain effortless cooperation of even the most difficult people . Fascinate and positively influence your spouse and children . Build meaningful rapport that attracts long-term clients . Eliminate tension in every personal and professional relationship Learn to apply People Smart and soon you'll unconsciously begin to draw out the best in everyone around you. You'll notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet. People Smart is a reader-friendly book. You can use and reuse it as a constant companion to consult when dealing with difficult people and stressful situations. It gives you the tools to realistically take charge of improving all your work relationships.]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">1992711</id>
  <isbn>0962516112</isbn>
  <isbn13>9780962516115</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[People Smart: Powerful Techniques for Turning Every Encounter into a Mutual Win]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1992711.People_Smart_Powerful_Techniques_for_Turning_Every_Encounter_into_a_Mutual_Win</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Imagine...    When you encounter difficult people - you know how to adapt to them.    Where you meet challenging situations - you have the skills transform them.    In times when you face the unknown - you remain fearless.    If you dream of all that and more... then PeopleSmart is the book you need.    PeopleSmart is a unique blend of scientific research on human behavior and my 30-plus years of teaching people smarts - through the Platinum Rule.    Once you've been exposed to these hands-on, proven and practical principles, you'll find that you will have access to uncommon wisdom allowing you to:    *Become a more loved and effective boss     *Gain effortless cooperation of even the most difficult people     *Fascinate and influence your spouse and children     *Build quick rapport that creates life long relationships     *Get along with all types of people from every walk of life     Curious about how PeopleSmart achieves all this?    Well, here's its secret formula...    Ever wondered why your natural behavior sometimes seems to alienate people?    It is because that same behavior may not be natural for others. You know in your heart - you have the highest intentions. If you want to get along with your colleagues, employees, bosses, friends, and family, it's essential to become aware of your natural tendencies - and their natural preferences!    Here is the key...    You must learn to determine and distinguish the four major behavioral styles.    PeopleSmart shows you how do this, by helping you to learn about your own style first, then showing you quick and easy ways to identify the styles of others. Finally, you learn how to adjust your behavior so that you become versatile, adaptable and widely popular.    It gets even better.    Learn to apply PeopleSmart and soon you unconsciously begin to draw out the best in everyone around you. You notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet.    PeopleSmart is very easy to read, and simple to adapt.    Here is what you get:    Part One &quot;Understanding People Smarts&quot; contains four powerful chapters that help you to identify and better deal with virtually everyone. In &quot;The Platinum Rule,&quot; I teach you more about treating others the way they want to be treated, not the way you want to be treated -without being phony or underhanded.    In &quot;I Know Who You Are, But What Am I?&quot;, I describe each behavioral style and help you determine which one you are. Next, I assist you to identify other people's natural styles. The &quot;Adaptability&quot; chapter includes both versatility and flexibility characteristics and helps you determine how adaptable you are in life's varying situations.    Part Two deals with &quot;Workplace Applications.&quot; The three chapters here focus on getting along with everyone on the job, leadership styles, and how to sell and deliver quality service with style.    In Part Three, we delve into &quot;Personal Applications.&quot; In this three chapter section, I walk you through the social scene and how to get along better with friends. Then we cover dealing with your family-- your significant others and children. Finally, we focus on Romance! Romance! and how to dating and romance issues much more effectively.    This is a reader-friendly book. You can use and reuse it as a constant companion to consult when dealing with difficult people and stressful situations.    PeopleSmart gives you the tools to get what you want in various work situations and equips you with the power and knowledge to cash in on these insights through more positive and productive exchanges with others. You can realistically take charge of improving all your work relationships and this book shows how.]]>
  </description>
<authors>
    <author>
    <id>47668</id>
        <name><![CDATA[Tony Alessandra]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47668.Tony_Alessandra]]></link>
    <average_rating>3.40</average_rating>
    <ratings_count>30</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
    <author>
    <id>47666</id>
        <name><![CDATA[Michael J. O'Connor]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/47666.Michael_J_O_Connor]]></link>
    <average_rating>3.69</average_rating>
    <ratings_count>13</ratings_count>
    <text_reviews_count>4</text_reviews_count>
  </author>
  </authors>  <published>1990</published>
</book>

        <book>
  <id type="integer">1018074</id>
  <isbn>0671764489</isbn>
  <isbn13>9780671764487</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Non-Manipulative Selling]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1180274590m/1018074.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1180274590s/1018074.jpg</small_image_url>
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    <![CDATA[Be Your Own Sales Manager]]>
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        <name><![CDATA[Jim Cathcart]]></name>
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        <name><![CDATA[John Monoky]]></name>
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  </authors>  <published>2008</published>
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