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Tested Advertising Methods
by John Caples, Fred Hahn — 3 editions |
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How to Make Your Advertising Make Money
— published 1983 — 2 editions |
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Za Kopī Raitingu: Kokoro No Kinsen Ni Fureru Kotoba No Hōsoku
by John Caples, 神田 昌典 — published 2008 |
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Making Ads Pay
— published 1957 |
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Making Ads Pay: Timeless Tips for Successful Copywriting
— published 2011 |
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