Malcolm McDonald

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Malcolm McDonald

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Books by Malcolm McDonald

Average rating: 3.52 · 29 ratings · 4 reviews · 70 distinct works

	Marketing Plans: How To Prepare Them, How To Use Them 3.80 avg rating — 5 ratings — published 1985 — 2 editions	My rating:
	Market Segmentation: How to Do It, How to Profit from It by Malcolm McDonald, Ian Dunbar 3.60 avg rating — 5 ratings — published 2004	My rating:
	How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Malcolm McDonald, Peter Cheverton (Foreword) 2.50 avg rating — 4 ratings — published 2002	My rating:
	Retail Marketing Plans by Malcolm McDonald, Christopher C S Tideman 5.00 avg rating — 1 rating — published 1993	My rating:
	Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald, Hugh Wilson 5.00 avg rating — 1 rating — published 2011	My rating:
	Marketing Plan in Colour by Malcolm McDonald, Peter Morris 5.00 avg rating — 1 rating — published 2000	My rating:
	Marketing Due Diligence: Reconnecting Strategy to Share Price by Malcolm McDonald, Brian W. Smith, Keith Ward 5.00 avg rating — 1 rating — published 2005 — 2 editions	My rating:
	Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing by Malcolm McDonald, John Leppard 4.00 avg rating — 1 rating — published 1993	My rating:
	Marketing Plans for Service Businesses: A Complete Guide by Malcolm McDonald, Adrian Payne 4.00 avg rating — 1 rating — published 2005	My rating:
	Marketing Plans That Work by Malcolm McDonald, Warren Keegan 4.00 avg rating — 1 rating — published 2001	My rating:

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