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	<author id="455">
  <name><![CDATA[Marshall McLuhan]]></name>
  <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
  <fans-count type="integer">2</fans-count>
  <followers-count type="integer">0</followers-count>
  <image_url>http://photo.goodreads.com/authors/1243193001p5/455.jpg</image_url>
  <about><![CDATA[Herbert Marshall McLuhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions &quot;the medium is the message&quot; and the &quot;global village&quot;.

]]></about>    <gender>male</gender>    <born_at>07/21/1911</born_at>  <died_at>12/31/1980</died_at>  
  
  
  <books>
        <book id="25955">
  <title><![CDATA[The Medium is the Massage: An Inventory of Effects]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Quentin Fiore]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/3025]]></link>
    </author>
        <author>
      <name><![CDATA[Jerome Agel]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/3026]]></link>
    </author>
      </authors>
  <average_rating>4.04</average_rating>
  <ratings_count>408</ratings_count>
  <published>1967</published>  
  
</book>
        <book id="126274">
  <title><![CDATA[Understanding Media: The Extensions of Man]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Lewis H. Lapham]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/601701]]></link>
    </author>
      </authors>
  <average_rating>4.09</average_rating>
  <ratings_count>275</ratings_count>
  <published>1964</published>  
  
</book>
        <book id="440463">
  <title><![CDATA[The Gutenberg Galaxy: The Making of Typographic Man]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
      </authors>
  <average_rating>4.19</average_rating>
  <ratings_count>74</ratings_count>
  <published>1962</published>  
  
</book>
        <book id="225117">
  <title><![CDATA[War and Peace In the Global Village]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Quentin Fiore]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/597046]]></link>
    </author>
      </authors>
  <average_rating>4.04</average_rating>
  <ratings_count>53</ratings_count>
  <published>1968</published>  
  
</book>
        <book id="2800">
  <title><![CDATA[The Mechanical Bride : Folklore of Industrial Man]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
      </authors>
  <average_rating>4.04</average_rating>
  <ratings_count>28</ratings_count>
  <published>1951</published>  
  
</book>
        <book id="225112">
  <title><![CDATA[The Global Village: Transformations in World Life and Media in the 21st Century]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
      </authors>
  <average_rating>3.67</average_rating>
  <ratings_count>30</ratings_count>
  <published>1989</published>  
  
</book>
        <book id="776778">
  <title><![CDATA[Essential McLuhan]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Eric McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/89245]]></link>
    </author>
        <author>
      <name><![CDATA[Frank Zingrone]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/89246]]></link>
    </author>
      </authors>
  <average_rating>3.74</average_rating>
  <ratings_count>23</ratings_count>
  <published>1996</published>  
  
</book>
        <book id="225123">
  <title><![CDATA[Understanding Me: Lectures and Interviews]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
      </authors>
  <average_rating>3.92</average_rating>
  <ratings_count>13</ratings_count>
  <published>2003</published>  
  
</book>
        <book id="225119">
  <title><![CDATA[Laws of Media: The New Science]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Eric McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/597047]]></link>
    </author>
      </authors>
  <average_rating>4.00</average_rating>
  <ratings_count>12</ratings_count>
  <published>1988</published>  
  
</book>
        <book id="1274982">
  <title><![CDATA[From Cliche to Archetype]]></title>
  <authors>
    <author>
      <name><![CDATA[Marshall McLuhan]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    </author>
        <author>
      <name><![CDATA[Wilfred Watson]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/530498]]></link>
    </author>
      </authors>
  <average_rating>4.00</average_rating>
  <ratings_count>4</ratings_count>
  <published>1970</published>  
  
</book>
      </books>
</author>
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