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  <name><![CDATA[Fred Crawford]]></name>
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  <title><![CDATA[The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything]]></title>
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  <title><![CDATA[The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything]]></title>
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  <title><![CDATA[Shaw Offstage: The Nondramatic Writings]]></title>
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  <title><![CDATA[El Mito De LA Excelencia: Los Consumidores En Esta Etapa De Cambio Permanente No Estan Recibiendo Lo Que Realmente Esperan]]></title>
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