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  <id>45093</id>
  <name><![CDATA[William J. Bernstein]]></name>
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  <id type="integer">79351</id>
  <isbn>0071385290</isbn>
  <isbn13>9780071385299</isbn13>
  <text_reviews_count type="integer">22</text_reviews_count>
  <title>
    <![CDATA[The Four Pillars of Investing : Lessons for Building a Winning  Portfolio]]>
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    <![CDATA[<p><strong>Sound, sensible advice from a hero to frustrated investors everywhere</strong></p>  <p>William Bernstein's <em>The Four Pillars of Investing </em>gives investors the tools they need to construct top-returning portfolios­­--without the help of a financial adviser. In a relaxed, nonthreatening style, Dr. Bernstein provides a distinctive blend of market history, investing theory, and behavioral finance, one designed to help every investor become more self-sufficient and make better-informed investment decisions. <em>The 4 Pillars of Investing </em>explains how any investor can build a solid foundation for investing by focusing on four essential lessons, each building upon the other. Containing all of the tools needed to achieve investing success, without the help of a financial advisor, it presents:</p> &lt;ul&gt; &lt;li&gt;Practical investing advice based on fascinating history lessons from the market  &lt;li&gt;Exercises to determine risk tolerance as an investor  &lt;li&gt;An easy-to-understand explanation of risk and reward in the capital markets  &lt;/ul&gt;]]>
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    <average_rating>4.10</average_rating>
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  </authors>  <published>2002</published>
</book>

        <book>
  <id type="integer">2413423</id>
  <isbn>0871139790</isbn>
  <isbn13>9780871139795</isbn13>
  <text_reviews_count type="integer">24</text_reviews_count>
  <title>
    <![CDATA[A Splendid Exchange: How Trade Shaped the World from Prehistory to Today]]>
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  <link>http://www.goodreads.com/book/show/2413423.A_Splendid_Exchange_How_Trade_Shaped_the_World_from_Prehistory_to_Today</link>
  <average_rating>4.09</average_rating>
  <ratings_count>70</ratings_count>
  <description>
    <![CDATA[&lt;div&gt;Adam Smith wrote that man has an intrinsic &#8220;propensity to truck, barter, and exchange one thing for another.&#8221; But how did trade evolve to the point where we don&#8217;t think twice about biting into an apple from the other side of the world? In this sweeping narrative history of world trade, William J. Bernstein tells the extraordinary story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. He transports readers from ancient sailing ships that brought the silk trade from China to Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the sixteenth; from the American trade battles of the early twentieth century to the modern era of televisions from Taiwan, lettuce from Mexico, and T-shirts from China. Lively, authoritative, and astonishing in scope, <em>A Splendid Exchange</em> is a riveting narrative that views trade and globalization not in political terms, but rather as an evolutionary process as old as war and religion--a historical constant--that will continue to foster the growth of intellectual capital, shrink the world, and propel the trajectory of the human species.&lt;/div&gt;]]>
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    <id>45093</id>
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    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">6720027</id>
  <isbn>0470505141</isbn>
  <isbn13>9780470505144</isbn13>
  <text_reviews_count type="integer">2</text_reviews_count>
  <title>
    <![CDATA[The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between]]>
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  <link>http://www.goodreads.com/book/show/6720027-the-investor-s-manifesto</link>
  <average_rating>4.75</average_rating>
  <ratings_count>4</ratings_count>
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    <![CDATA[<p>A timeless approach to investing wisely over an investment lifetime</p>    <p>With the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.      <p>Filled with in-depth insights and practical advice, <em>The Investor's Manifesto</em> will help you understand the nuts and bolts of executing a lifetime investment plan, including: how to survive dealing with the investment industry, the practical meaning of market efficiency, how much to save, how to maintain discipline in the face of panics and manias, and what vehicles to use to achieve financial security and freedom.      &lt;ul&gt;      &lt;li&gt;Written by bestselling author William J. Bernstein, well known for his insights on how individual investors can manage their personal wealth and retirement funds wisely      &lt;li&gt;Examines how the financial landscape has radically altered in the past two years, and what investors should do about it      &lt;li&gt;Contains practical insights that the everyday investor can understand      &lt;li&gt;Focuses on the concept of Pascal's Wager-identifying and avoiding worst-case scenarios, and planning investment decisions on that basis            <p>With <em>The Investor's Manifesto</em> as your guide, you'll quickly discover the timeless investment approaches that can put you in a better position to prosper over time.</p></p></p>]]>
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    <author>
    <id>45093</id>
        <name><![CDATA[William J. Bernstein]]></name>
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    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">6397079</id>
  <isbn>0470473231</isbn>
  <isbn13>9780470473238</isbn13>
  <text_reviews_count type="integer">2</text_reviews_count>
  <title>
    <![CDATA[The Little Book of Main Street Money: 21 Simple Truths that Help Real People Make Real Money (Little Books. Big Profits)]]>
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  <average_rating>3.20</average_rating>
  <ratings_count>5</ratings_count>
  <description>
    <![CDATA[<p>Commonsense investing truths for everyone, from a popular and critically acclaimed journalist</p>    <p>In a world gone mad with bizarre credit derivatives, interest-only mortgages, and collapsing markets, we still need to manage our money, put our kids through college, and save for retirement. To the rescue comes Jonathan Clements– the hugely popular Wall Street Journal personal-finance columnist–with 21 easy-to-follow rules that could help readers secure their financial future. Clements has spent almost a quarter century demystifying Wall Street for those on Main Street. Now Director of Financial Guidance for myFi, a new Citigroup financial service geared toward individual investors, Clements has a deep understanding of what real people need.      <p>In The Little Book of Main Street Money, Clements brings readers back down to earth with commonsense guidance that will put them on the path to clear and intelligent money management. From the big picture (your home, retirement, and life) to the micro (taxes and inflation), Clements offers readers clear-cut guidelines for taking control of their financial life and details the strategies needed to thrive in today's volatile economy. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, just starting or soon retiring. Each chapter reads like a Clements column–clear, pithy, and feisty. From the obvious to the counterintuitive, each truth will either bolster returns or cut costs. Collectively, the 21 truths are a compelling guide to today's treacherous financial terrain. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to keep them grounded in the midst of so much financial insanity.      <p>Jonathan Clements (New York, NY) is Director of Financial Guidance for myFi (<a rel="nofollow" target="_blank" href="http://www.myfi.com">www.myfi.com</a>), a new financial service from banking giant Citigroup. Before joining myFi, he spent 18 years at the Wall Street Journal, where he was the newspaper's award-winning personal-finance columnist.</p></p></p>]]>
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    <author>
    <id>11044</id>
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    <average_rating>3.44</average_rating>
    <ratings_count>142</ratings_count>
    <text_reviews_count>28</text_reviews_count>
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    <author>
    <id>45093</id>
        <name><![CDATA[William J. Bernstein]]></name>
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    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">6948195</id>
  <isbn>1606403710</isbn>
  <isbn13>9781606403716</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Splendid Exchange, A - on Playaway]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6948195-splendid-exchange-a-on-playaway</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
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    <![CDATA[Playaway is the easiest way to listen to a book on the go. An all-in-one format, the player and content are combined in one 2 ounce unit and it comes with everything you need to start listening immediately. No separate player needed, no CDs, no downloads  just press play!<br/><br/><br/>&quot;Adam Smith wrote that man has an intrinsic &quot;&quot;propensity to truck, barter, and exchange one thing for another.&quot;&quot; But how did trade evolve to the point where we don't think twice about biting into an apple from the other side of the world? <br/><br/>In A Splendid Exchange, William J. Bernstein tells the extraordinary story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. He transports readers from ancient sailing ships that brought the silk trade from China to Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the sixteenth; from the rush for sugar that brought the British to Jamaica in 1655 to the American trade battles of the early twentieth century; from key innovations such as steam, steel, and refrigeration to the modern era of televisions from Taiwan, lettuce from Mexico, and T-shirts from China. <br/><br/>Along the way, Bernstein examines how our age-old dependency on trade has contributed to our planet's agricultural bounty, stimulated intellectual progress, and made us both prosperous and vulnerable. Although the impulse to trade often takes a backseat to xenophobia and war, Bernstein concludes that trade is ultimately a force for good among nations, and he argues that societies are far more successful and stable when they are involved in vigorous trade with their neighbors.]]>
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    <link><![CDATA[http://www.goodreads.com/author/show/45093.William_J_Bernstein]]></link>
    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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    <author>
    <id>2078188</id>
        <name><![CDATA[Mel Foster]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/2078188.Mel_Foster]]></link>
    <average_rating>3.41</average_rating>
    <ratings_count>51</ratings_count>
    <text_reviews_count>13</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
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        <book>
  <id type="integer">6117027</id>
  <isbn>3898791505</isbn>
  <isbn13>9783898791502</isbn13>
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  <title>
    <![CDATA[Die intelligente Asset Allocation]]>
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    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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  </authors>  <published>2006</published>
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        <book>
  <id type="integer">6682682</id>
  <isbn>4532352207</isbn>
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  <title>
    <![CDATA[「豊かさ」の誕生―成長と発展の文明史]]>
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        <name><![CDATA[ウィリアム バーンスタイン]]></name>
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    <average_rating>4.10</average_rating>
    <ratings_count>182</ratings_count>
    <text_reviews_count>55</text_reviews_count>
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    <author>
    <id>3010073</id>
        <name><![CDATA[徳川 家広]]></name>
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  </authors>  <published>2006</published>
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