Franco Arda

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Franco Arda

Goodreads Author

December 10



member since
September 2011

About this author

Franco is the CEO & founder of SmarterComics.

SmarterComics turns bestselling books into comics -- comics that make you smarter and more successful.

Born in Switzerland, he earned his MBA in the UK, then worked in derivatives sales for Deutsche Bank, an investment bank, in London, Zurich, and Hong Kong. In spring 2008, feeling the need for change, he left the banking industry. Fortune Favors the Bold was written to inspire his daughter’s success in life. Not being satisfied with a text-based book, he met with Anjin Anhut (an illustrator) and the idea of SmarterComics was born.

[image error]The best wars are never fought. Preventing conflict is the mark of a mater general, at least according to general and philosopher Sun Tzu. Although there are many techniques you can use to win a battle, the truly talented individual will never have to even raise a hand to his opponent.

But how does this strategy apply to daily life? Answer: you should enter every conversation, every...

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Published on August 02, 2012 06:00 • 90 views
Average rating: 3.91 · 33 ratings · 12 reviews · 2 distinct works · Similar authors
Fortune Favors the Bold fro...
3.86 of 5 stars 3.86 avg rating — 22 ratings — published 2010 — 2 editions
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The Art of War
3.93 of 5 stars 3.93 avg rating — 132,846 ratings — published -512 — 1176 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.

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Franco's Recent Updates

Franco Arda is now friends with Kerry
Franco Arda is now following Brian Tracy and Robert Greene
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The Prince from SmarterComics by Niccolò Machiavelli
"A review of this adaptation of The Prince should begin with a caveat. You can take a semester-worth of reading Machiavelli's The Prince in college. Thinking you've read and grasped Machiavelli via a 62-page comic is pretty unrealistic. What's more..." Read more of this review »
The 80/20 Principle from SmarterComics by Richard Koch
" That makes sense! "
The 80/20 Principle from SmarterComics by Richard Koch
" You're right. Regarding the other two books, could you just shoot me an email without comment, pls? "
The 80/20 Principle from SmarterComics by Richard Koch
"I like the concept. Many non-fiction books with one principle idea are too long for the material and end up repeating the ideas or dragging out the explanations. I think this is a good presentation that makes the sound-bites easier to remember.

Th..." Read more of this review »
The 80/20 Principle from SmarterComics by Richard Koch
"I received this book through Goodreads First Reads, and I was excited to see what the SmarterComics series could do. I am a Social Studies teacher and love the idea of a simple and visual way to explain concepts to students. Many students learn vi..." Read more of this review »
The Art of War from Smartercomics by Sun Tzu
" Cool, thanks for that. "
Fortune Favors the Bold from Smartercomics by Franco Arda
" Jennifer, thank you for reviewing.
All the best,
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“I'm not interested in preserving the status quo; I want to overthrow it.”
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Comments (showing 1-5 of 5)    post a comment »
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message 1: by Noran

Noran Miss Pumkin Thanks for the friend invite. I was SO hoping to win your book. Thanks for the smile-so needed it! I look forward to reading and reviewing your book.
Happy Thanksgiving!

Franco Arda That's fantastic.
Happy Thanksgiving as well!

message 3: by Kay

Kay Hi Franco,

Thank you for the friendvite and the book! I can't wait to read it. :)

Franco Arda Hi Kay, thank you for connecting. Hope you'll love the book.

Jennipher Thank you for your friendship Franco. I don't have a kindle yet, maybe someday :)

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