false 433398 0 0 1454318 0714526150 9780714526157 1 http://photo.goodreads.com/books/1183764317m/1454318.jpg http://photo.goodreads.com/books/1183764317s/1454318.jpg http://www.goodreads.com/book/show/1454318.Decoding_Advertisements_Ideology_and_Meaning_in_Advertising 3.88 8
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 433398 3.88 8 1 1978 833080 0714529257 9780714529257 0 http://photo.goodreads.com/books/1178754776m/833080.jpg http://photo.goodreads.com/books/1178754776s/833080.jpg http://www.goodreads.com/book/show/833080.Deadline_at_Dawn_Film_Writings_1980_1990 0.0 0 433398 3.88 8 1 1992 4860530 0714526142 9780714526140 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4860530.Decoding_advertisements_Ideology_and_meaning_in_advertising 0.0 0
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.]]> 433398 3.88 8 1 1978 4553886 0714529648 9780714529646 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4553886.Deadline_at_Dawn 0.0 0 433398 3.88 8 1 1992 2228390 0091745195 9780091745196 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2228390.L_Homme_Fatal 0.0 0 433398 3.88 8 1 0 2228388 071452851X 9780714528519 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2228388.Consuming_Passions_The_Dynamics_of_Popular_Culture 0.0 0 433398 3.88 8 1 1991 4941976 0714528285 9780714528281 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4941976.Consuming_Passions_The_Dynamics_of_Popular_Culture 0.0 0 433398 3.88 8 1 1991 6321885 0977146383 9780977146383 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6321885.Success_Vitamins_for_A_Positive_Mind_ 0.0 0 399 4.12 2364 407 433398 3.88 8 1 2009 6514484 0977146391 9780977146390 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6514484-napoleon-hill-s-magic-seeds-for-success 0.0 0 399 4.12 2364 407 433398 3.88 8 1 2009 6385053 0977146375 9780977146376 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6385053-fifty-two-lessons-for-life 0.0 0 399 4.12 2364 407 433398 3.88 8 1 2009 7269861 0981951120 9780981951126 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7269861-napoleon-hill-s-daily-journal-for-everyday-women 0.0 0 399 4.12 2364 407 433398 3.88 8 1 2009 7269862 0981951112 9780981951119 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7269862-napoleon-hill-s-daily-inspiration-for-everyday-women 0.0 0 399 4.12 2364 407 433398 3.88 8 1 2009