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	<author id="43178">
  <name><![CDATA[Jeffrey Gitomer]]></name>
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  <books>
        <book id="75890">
  <title><![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>3.75</average_rating>
  <ratings_count>235</ratings_count>
  <published>2004</published>  
  
</book>
        <book id="114254">
  <title><![CDATA[Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    </author>
      </authors>
  <average_rating>4.02</average_rating>
  <ratings_count>111</ratings_count>
  <published>2006</published>  
  
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        <book id="75891">
  <title><![CDATA[Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>4.06</average_rating>
  <ratings_count>98</ratings_count>
  <published>2006</published>  
  
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        <book id="129681">
  <title><![CDATA[Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>3.89</average_rating>
  <ratings_count>75</ratings_count>
  <published>2006</published>  
  
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        <book id="252265">
  <title><![CDATA[Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>3.62</average_rating>
  <ratings_count>68</ratings_count>
  <published>2007</published>  
  
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        <book id="202194">
  <title><![CDATA[The Sales Bible: The Ultimate Sales Resource, Revised Edition]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    </author>
      </authors>
  <average_rating>3.98</average_rating>
  <ratings_count>57</ratings_count>
  <published>1994</published>  
  
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        <book id="129680">
  <title><![CDATA[Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>3.98</average_rating>
  <ratings_count>42</ratings_count>
  <published>1998</published>  
  
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        <book id="1918751">
  <title><![CDATA[Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    </author>
      </authors>
  <average_rating>4.09</average_rating>
  <ratings_count>23</ratings_count>
  <published>2007</published>  
  
</book>
        <book id="6022871">
  <title><![CDATA[Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer's Little Books)]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
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  <average_rating>4.40</average_rating>
  <ratings_count>5</ratings_count>
  <published>2008</published>  
  
</book>
        <book id="961019">
  <title><![CDATA[Knock Your Socks Off Selling]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeffrey Gitomer]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    </author>
        <author>
      <name><![CDATA[Ron Zemke]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/553090]]></link>
    </author>
      </authors>
  <average_rating>4.33</average_rating>
  <ratings_count>3</ratings_count>
  <published>1999</published>  
  
</book>
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