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    <![CDATA[Pikachu's Global Adventure: The Rise and Fall of Pokémon]]>
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    <![CDATA[Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokémon craze was mostly over. <em>Pikachu&rsquo;s Global Adventure</em> describes the spectacular, complex, and unpredictable rise and fall of Pokémon in countries around the world.<br/><br/>In analyzing the popularity of Pokémon, this innovative volume addresses core debates about the globalization of popular culture and about children&rsquo;s consumption of mass-produced culture. Topics explored include the origins of Pokémon in Japan&rsquo;s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children&rsquo;s vulnerability versus agency as consumers; and the contentious question of Pokémon&rsquo;s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.<br/><br/><em>Contributors.</em> Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano]]>
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  <id type="integer">6395402</id>
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    <![CDATA[Preschool in Three Cultures Revisited: China, Japan, and the United States]]>
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    <![CDATA[&lt;DIV&gt;&lt;P style=&quot;MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%&quot;&gt;Published twenty years ago, the original <em>Preschool in Three Cultures</em> was a landmark in the study of education: a profoundly enlightening exploration of the different ways preschoolers are taught in China, Japan, and the United States. Here, lead author Joseph Tobin—along with new collaborators Yeh Hsueh and Mayumi Karasawa—revisits his original research to discover how two decades of globalization and sweeping social transformation have affected the way these three cultures educate and care for their youngest pupils.&lt;/P&gt;&lt;P style=&quot;MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; LINE-HEIGHT: 200%&quot;&gt;In <em>Preschool in Three Cultures Revisited</em> the authors return to the three schools from the first book and also take a look at three new, progressive schools in each country—once again armed with a video camera to capture a typical day. They record the children saying goodbye to their parents, fighting, misbehaving, and playing, as well as moments of intimacy such as teachers comforting crying students. Then the authors show the three videos they shot in 1984 and the six new videos to the teachers and school directors, and their reactions offer sharp insights into their culture’s approach to early childhood education and its connection to developments in their societies as a whole. Putting their subjects’ responses into a historical perspective, Tobin, Hsueh, and Karasawa analyze the pressures put on schools to evolve and to stay the same, discuss how the teachers adapt to these demands, and examine the patterns and processes of continuity and change in each country. &lt;/P&gt;&lt;P style=&quot;MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%&quot;&gt;            Featuring nearly one hundred stills from the videotapes, <em>Preschool in Three Cultures Revisited </em>artfully and insightfully illustrates the surprising, illuminating, and at times entertaining experiences of four-year-olds—and their teachers—on both sides of the Pacific. &lt;/P&gt;&lt;/DIV&gt;]]>
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    <![CDATA[The extremists move in]]>
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    <![CDATA[Pikachu's Global Adventure: The Rise and Fall of Pokémon]]>
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    <![CDATA[Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokémon craze was mostly over. <em>Pikachu&rsquo;s Global Adventure</em> describes the spectacular, complex, and unpredictable rise and fall of Pokémon in countries around the world.<br/><br/>In analyzing the popularity of Pokémon, this innovative volume addresses core debates about the globalization of popular culture and about children&rsquo;s consumption of mass-produced culture. Topics explored include the origins of Pokémon in Japan&rsquo;s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children&rsquo;s vulnerability versus agency as consumers; and the contentious question of Pokémon&rsquo;s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.<br/><br/><em>Contributors.</em> Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano]]>
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