false 399023 0 0 1884871 081560890X 9780815608905 1 <![CDATA[The End of the Innocence: The 1964-1965 New York World's Fair]]> http://photo.goodreads.com/books/1189747814m/1884871.jpg http://photo.goodreads.com/books/1189747814s/1884871.jpg http://www.goodreads.com/book/show/1884871.The_End_of_the_Innocence_The_1964_1965_New_York_World_s_Fair 4.00 2 399023 4.00 2 2 2007 6402605 0292719140 9780292719149 1 <![CDATA[Future: A Recent History]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6402605-future 0.0 0 The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future--particularly that of America--in the past century, much can be learned about the cultural dynamics of the time.

In this social history, Lawrence R. Samuel examines the future visions of intellectuals, artists, scientists, businesspeople, and others to tell a chronological story about the history of the future in the past century. He defines six separate eras of future narratives from 1920 to the present day, and argues that the milestones reached during these years--especially related to air and space travel, atomic and nuclear weapons, the women's and civil rights movements, and the advent of biological and genetic engineering--sparked the possibilities of tomorrow in the public's imagination, and helped make the twentieth century the first century to be significantly more about the future than the past.

The idea of the future grew both in volume and importance as it rode the technological wave into the new millennium, and the author tracks the process by which most people, to some degree, have now become futurists as the need to anticipate tomorrow accelerates.

]]> 399023 4.00 2 2 2009 754580 0292777639 9780292777637 0 <![CDATA[Brought to You By: Postwar Television Advertising and the American Dream]]> http://photo.goodreads.com/books/1178065952m/754580.jpg http://photo.goodreads.com/books/1178065952s/754580.jpg http://www.goodreads.com/book/show/754580.Brought_to_You_By_Postwar_Television_Advertising_and_the_American_Dream 0.0 0 <p class="quote"> "If there was a book like <cite>Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." <p class="source">—Jerry Della Femina, President, Jerry Della Femina & Partners <p class="quote"> "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." <p class="source">—John Gerzema, Managing Director, Fallon NYC <p class="quote"> "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." <p class="source">—Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan

"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."

<p class="source">—Megan Kent, Executive Director, Brand Planning, Bozell Worldwide

"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find <cite>Brought to You By an exciting read."

<p class="source">—Lary May, Professor of American Studies, University of Minnesota

"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities—the television commercial."

<p class="source">—Mark R. Morris, Chairman, Bates North America <p class="quote"> "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." <p class="source">—John F. Sherry, Jr., Professor of Marketing, Northwestern University <p class="quote"> "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." <p class="source">—Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. ]]> 399023 4.00 2 2 2002