Chip Heath





Chip Heath

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About this author

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.


Chip Heath isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.

In September, my CASE colleagues and I unveiled a brand new program called the Duke CASE Change Academy. (If you missed the announcement, see the program details here.) We received 34 outstanding applications for the Academy’s 6 slots, which left us with a tough decision to make. Today I am thrilled to announce the winners.


Each organization below will bring 3 leaders to the Academy, for a total...

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Published on December 05, 2013 03:11 • 83 views
Average rating: 3.96 · 52,112 ratings · 3,468 reviews · 11 distinct works · Similar authors
Made to Stick: Why Some Ide...
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3.95 of 5 stars 3.95 avg rating — 28,215 ratings — published 2006 — 40 editions
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Switch: How to Change Thing...
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4.0 of 5 stars 4.00 avg rating — 18,515 ratings — published 2010 — 37 editions
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Decisive: How to Make Bette...
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3.93 of 5 stars 3.93 avg rating — 4,328 ratings — published 2013 — 18 editions
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The Myth of the Garage: And...
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3.66 of 5 stars 3.66 avg rating — 542 ratings — published 2011 — 6 editions
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Made to Stick (Chapter 4: C...
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4.17 of 5 stars 4.17 avg rating — 29 ratings — published 2008
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Made to Stick (Epilogue): W...
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3.88 of 5 stars 3.88 avg rating — 26 ratings
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Made to Stick (Chapter 1: S...
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3.62 of 5 stars 3.62 avg rating — 8 ratings — published 2008 — 2 editions
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Made to Stick (Chapter 2: U...
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3.0 of 5 stars 3.00 avg rating — 4 ratings — published 2008
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Made to Stick (Chapter 5: E...
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3.0 of 5 stars 3.00 avg rating — 2 ratings — published 2008 — 2 editions
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Idee forti. Dalle leggende ...
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0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2007
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More books by Chip Heath…

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“The most basic way to get someone's attention is this: Break a pattern.”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. He reports the poll's findings:

* Only 37 percent said they have a clear understanding of what their organization is trying to achieve and why
* Only one in five was enthusiastic about their team's and their organization's goals
* Only one in five said they had a clear "line of sight" between their tasks and their team's and organization's goals
* Only 15 percent felt that their organization fully enables them to execute key goals
* Only 20 percent fully trusted the organization they work for



Then, Covey superimposes a very human metaphor over the statistics. He says, "If, say, a soccer team had these same scores, only 4 of the 11 players on the field would know which goal is theirs. Only 2 of the 11 would care. Only 2 of the 11 would know what position they play and know exactly what they are supposed to do. And all but 2 players would, in some way, be competing against their own team members rather than the opponent.”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

“Anger prepares us to fight and fear prepares us to flee.”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die



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