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IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
by Don E Schultz, Heidi Schultz    3.64 avg rating — 11 ratings
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published
2003
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2 editions
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The New Marketing Paradigm
by Don E Schultz, Robert F. Lauterborn 3.67 avg rating — 3 ratings
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Communicating Globally
by Don E Schultz, Philip J. Kitchen 0.00 avg rating — 0 ratings
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published
2000
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Strategic advertising campaigns
0.00 avg rating — 0 ratings
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published
1979
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2 editions
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
0.00 avg rating — 0 ratings
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published
1998
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