Philip Kotler

Author profile

born

May 27, 1831 in Chicago, Illinois, The United States

gender

male

About this author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i...more

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Books by Philip Kotler

Average rating: 3.75 · 1,700 ratings · 205 reviews · 213 distinct works

	Marketing Management by Philip Kotler, Kevin Lane Keller 3.84 avg rating — 508 ratings — published 1972 — 45 editions	My rating:
	Principles of Marketing (11th Edition) (Principles of Marketing) by Philip Kotler, Gary Armstrong 3.86 avg rating — 240 ratings — published 1980 — 37 editions	My rating:
	Kotler on Marketing: How to Create, Win, and Dominate Markets 3.86 avg rating — 103 ratings — published 1999 — 5 editions	My rating:
	Marketing 3.0: From Products to Customers to the Human Spirit 3.97 avg rating — 99 ratings — published 2007 — 7 editions	My rating:
	Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know 3.58 avg rating — 66 ratings — published 2003 — 4 editions	My rating:
	Ten Deadly Marketing Sins: Signs and Solutions 3.40 avg rating — 48 ratings — published 2004 — 3 editions	My rating:
	According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions 3.41 avg rating — 41 ratings — published 2004 — 2 editions	My rating:
	Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trías De Bes 3.59 avg rating — 27 ratings — published 2003 — 4 editions	My rating:
	Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee 3.57 avg rating — 23 ratings — published 2004	My rating:
	Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler, John A. Caslione 3.50 avg rating — 24 ratings — published 2009 — 3 editions	My rating: