Philip Kotler





Philip Kotler

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born
in Chicago, Illinois, The United States
May 27, 1931

gender
male

website

genre


About this author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i
...more


Average rating: 3.95 · 7,491 ratings · 460 reviews · 225 distinct works · Similar authors
Marketing Management
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4.03 of 5 stars 4.03 avg rating — 2,203 ratings — published 1972 — 97 editions
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Principles of Marketing
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4.04 of 5 stars 4.04 avg rating — 1,142 ratings — published 1980 — 88 editions
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Marketing 3.0: From Product...
3.93 of 5 stars 3.93 avg rating — 595 ratings — published 2007 — 17 editions
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Kotler on Marketing: How to...
4.07 of 5 stars 4.07 avg rating — 504 ratings — published 1999 — 17 editions
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Marketing Insights from A t...
3.93 of 5 stars 3.93 avg rating — 328 ratings — published 2003 — 14 editions
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Ten Deadly Marketing Sins: ...
3.77 of 5 stars 3.77 avg rating — 219 ratings — published 2000 — 10 editions
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According to Kotler: The Wo...
3.91 of 5 stars 3.91 avg rating — 148 ratings — published 2004 — 2 editions
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Chaotics: The Business of M...
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3.75 of 5 stars 3.75 avg rating — 131 ratings — published 2009 — 7 editions
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Lateral Marketing: New Tech...
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3.77 of 5 stars 3.77 avg rating — 126 ratings — published 2003 — 6 editions
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Corporate Social Responsibi...
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3.8 of 5 stars 3.80 avg rating — 112 ratings — published 2004 — 9 editions
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“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Philip Kotler

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
Philip Kotler



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