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  <id>353278</id>
  <name><![CDATA[Bryan Bergeron]]></name>
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  <id type="integer">657484</id>
  <isbn>007136479X</isbn>
  <isbn13>9780071364799</isbn13>
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  <title>
    <![CDATA[The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship]]>
  </title>
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  <average_rating>3.00</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. ¿ Focuses on achievable results using current technology ¿ Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines]]>
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    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
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    <author>
    <id>47744</id>
        <name><![CDATA[Ray Kurzweil]]></name>
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    <average_rating>3.90</average_rating>
    <ratings_count>1355</ratings_count>
    <text_reviews_count>262</text_reviews_count>
  </author>
  </authors>  <published>2000</published>
</book>

        <book>
  <id type="integer">1300677</id>
  <isbn>0471220779</isbn>
  <isbn13>9780471220770</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Essentials of XBRL: Financial Reporting in the 21st Century]]>
  </title>
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  <link>http://www.goodreads.com/book/show/1300677.Essentials_of_XBRL_Financial_Reporting_in_the_21st_Century</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Provides a complete overview of what XBRL is and how companies can use it effectively.    &lt;ul&gt;    &lt;li&gt;Explains the benefits of XBRL to corporate executives (CEOs, CFOs).    &lt;li&gt;Written in nontechnical language that financial managers can understand.    &lt;li&gt;Provides numerous examples and illustrations.    &lt;/ul&gt;]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
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    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
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  </authors>  <published>2003</published>
</book>

        <book>
  <id type="integer">1263961</id>
  <isbn>1584504447</isbn>
  <isbn13>9781584504443</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Developing Serious Games (Game Development Series)]]>
  </title>
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  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[With the impressive growth the games industry has enjoyed for the past decade, game developers, educators, and marketing firms are excitedly envisioning serious games applications for computer game technologies. These applications- serious games- represent opportunities for game developers to apply their talents to areas outside of the entertainment industry. Developing Serious Games is a practical handbook that details what's involved in developing these serious games. It explores the emergence of serious games as a viable niche in the multi-billion dollar gaming industry, and it covers the various types of serious games, including military, academic, medical, and training &amp; development. From there it continues with a discussion of the enabling technology trends, emerging standards, and the tools that promise to reinforce the current trajectory of development and user demand for serious games. The second half of the book emphasizes the economic realities of the serious games industry, including and evaluation of the market, the economic potential of the space, and the customer base. The book culminates with a serious game design document that illustrates the important differences between entertainment games and serious games. It also provides a look to the future of serious gaming from a developer's perspective. The book is written for students, established game developers, and professionals in related fields, such as modeling and simulation or instructional design, who are skilled in training with traditional approaches and tools. It is also applicable to programmers, graphic artists, and management contemplating or involved in the development of serious games.]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">6417157</id>
  <isbn>0971530173</isbn>
  <isbn13>9780971530171</isbn13>
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  <title>
    <![CDATA[The Wireless Web and Healthcare]]>
  </title>
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  <link>http://www.goodreads.com/book/show/6417157-the-wireless-web-and-healthcare</link>
  <average_rating>0.0</average_rating>
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  <description>
    <![CDATA[This book is a critical exploration of the technology, process, and people issues surrounding the application of wireless Web technology in all aspects of healthcare. The book helps readers not only understand the basics of this cutting-edge technology, but also aids them in successfully selecting and distributing a wireless Web solution in the enterprise.    <p>Topics include the impact of wireless technology; reasons to invest in wireless solutions; when wireless solutions will become viable; how wireless can drive a core business strategy; the investment required; and potential returns on that investment.</p>]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2002</published>
</book>

        <book>
  <id type="integer">5981689</id>
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  <title>
    <![CDATA[The Hitchhiker's Guide to the Wireless Web]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/5981689.The_Hitchhiker_s_Guide_to_the_Wireless_Web</link>
  <average_rating>0.0</average_rating>
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  <description>
    <![CDATA[A McGRAW-HILL EBOOK EXCLUSIVE!  <em>The Hitchhiker's Guide to the Wireless Web</em> guides ebusiness executives on a journey through the wireless Web space, with an emphasis on practical results. It shows them how to take the necessary steps toward executing a wireless Web strategy by pinpointing the major obstacles to creating a wireless Web presence.  It delivers tools and techniques that enable businesses to overcome those obstacles by  clearly defining their wireless Web presence, maintaining momentum during the development and deployment phases, and understanding and working with the technical, political, and legal constraints associated with working in the wireless space.]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2002</published>
</book>

        <book>
  <id type="integer">2204266</id>
  <isbn>0131632124</isbn>
  <isbn13>9780131632127</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Bioinformatcs Comptg&amp; Intro Bioinformtcs Pk]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2204266.Bioinformatcs_Comptg_Intro_Bioinformtcs_Pk</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Bioinformatics Computing is a practical guide to computing in the growing field of Bioinformatics (the study of how information is represented and transmitted in biological systems, starting at the molecular level). This book brings life scientists at every level - from students to research directors - up to speed in computational techniques that apply directly to their work. The life science community needs a practical guide that illustrates the computer science advances that have been made in the past several decades in areas of computer visualization, large database designs, machine learning and other forms of advanced pattern matching, statistical methods, and distributed computing techniques. In addition to exploring general information technology issues, each chapter identifies technologies and approaches on the near horizon that will have a significant impact on bioinformatics, and introduces some of the global, societal issues that will likely define bioinformatics developments in the future.]]>
  </description>
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    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
    <author>
    <id>197302</id>
        <name><![CDATA[David Parry-Smith]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <link><![CDATA[http://www.goodreads.com/author/show/197302.David_Parry_Smith]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>998059</id>
        <name><![CDATA[Teresa K. Attwood]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <link><![CDATA[http://www.goodreads.com/author/show/998059.Teresa_K_Attwood]]></link>
    <average_rating>4.00</average_rating>
    <ratings_count>3</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">1326177</id>
  <isbn>0130661074</isbn>
  <isbn13>9780130661074</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Dark Ages II: When the Digital Data Die]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1182773793m/1326177.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1182773793s/1326177.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1326177.Dark_Ages_II_When_the_Digital_Data_Die</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Author shows why our data is at far greater risk than we've ever imagined, and envisions a frightening future, where so much critical information is lost that civilization itself could collapse. Bergeron examines how we're storing our most precious data. Softcover.  ]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2001</published>
</book>

        <book>
  <id type="integer">1326174</id>
  <isbn>193051350X</isbn>
  <isbn13>9781930513501</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Case Studies in Genes and Disease: A Primer for Clinicians (Diagnostic Tools) (Diagnostic Tools)]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1182773791m/1326174.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1182773791s/1326174.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1326174.Case_Studies_in_Genes_and_Disease_A_Primer_for_Clinicians</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Progress in the field of genetics is moving faster and demonstrating accomplishments unlike ever before. Genes marking for specific diseases and methods in gene therapy are evolving rapidly and being incorporated into daily patient care. Ethical issues are under constant debate by politicians, journalists, and laymen. All health care providers need to stay informed on the research, the applicability to patient management, and the moral issues involved.  Case Studies in Genes and Disease tackles all these issues for those who need it most: busy clinicians who daily see patients needing to know how advances in genetic research and therapy affect their health. Written for practitioners who are not geneticists, it does not presume an expert's familiarity with the subject. From fundamentals to specific diseases to &quot;the dark side&quot; of genetics, Case Studies in Genes and Disease will educate, intrigue, and astound you.       Any strong structure needs a solid foundation. As more is learned about genetic causes of diseases, more can be done to manage and heal the patient. The building blocks provided in Case Studies in Genes and Disease are complex knowledge presented in a readable, clear, and easy-to-understand format. Utilizing case studies to elaborate and enlighten, the end result is this practical, current, and beautifully illustrated work on how the human genome works.]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">1326173</id>
  <isbn>0471206032</isbn>
  <isbn13>9780471206033</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)]]>
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  <image_url>http://photo.goodreads.com/books/1182773790m/1326173.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1182773790s/1326173.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1326173.Essentials_of_CRM_A_Guide_to_Customer_Relationship_Management</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[<strong>ESSENTIALS OF CRM</strong>   <p>   Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM.   <p>   &quot;Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.&quot;<br/>   &#8212;Michael Cusack, author of <em>Online Customer Care: Strategies for Call Center Excellence</em>   <p>   &quot;Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.&quot;<br/>   &#8212;John Glaser, PhD, Vice President and CIO, Partners Healthcare System   <p>   The Wiley Essentials Series-because the business world is always changing...and so should you.</p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/353278.Bryan_Bergeron]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2002</published>
</book>

        <book>
  <id type="integer">1326172</id>
  <isbn>0471465615</isbn>
  <isbn13>9780471465614</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Biotech Industry: A Global, Economic, and Financing Overview]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1182773787m/1326172.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1182773787s/1326172.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1326172.Biotech_Industry_A_Global_Economic_and_Financing_Overview</link>
  <average_rating>0.0</average_rating>
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  <description>
    <![CDATA[&quot;The biotech industry is a complex, rapidly evolving, and critical industry. The industry holds great commercial and societal promise, but it is also filled with hype, confusion, and risks. Bergeron and Chan do a remarkable job of providing a sweeping insightful, and probing assessment of the current state and likely evolution of this global industry. This book is essential reading for the executive who desires a thorough understanding of this business and its potential.&quot;--John P. Glasser, Vice President and Chief Information Offers, Partners Healthcare System, Inc.<br/>   &quot;Bergeron and Chan have done a marvelous job integrating many different perspectives to give the reader a coherent road map of the biotech industry for the next decade. This powerful book is anchored by numerous relevant examples that create a framework which any life sciences professional needs to understand. Of particular note is the compelling assessment of the IT industry and its impact on the life sciences as these industries converge.&quot;--Michael A. Greeley, Managing General Partner, IDG Ventures.<br/>   An in-depth examination of the growth and financing of the biotechnology industry worldwide<br/>   Biotech Industry: A Global, Economic, and Financing Overview provides a thorough look at the current state of the biotechnology industry, including where major research is being conducted, where it's being applied, and where money and intellectual capital are flowing.<br/>   Written by a renowned business columnist and an entrepreneurial scientist in the biotech area, this unique book gives Eos and other senior-level managers an understanding of Asia's pivotal role in the worldwide success of biotechnology commercialization, as well as insight into the biotech market over the next decade.]]>
  </description>
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    <author>
    <id>353278</id>
        <name><![CDATA[Bryan Bergeron]]></name>
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    <average_rating>3.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
    <author>
    <id>117477</id>
        <name><![CDATA[Paul Chan]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/117477.Paul_Chan]]></link>
    <average_rating>4.29</average_rating>
    <ratings_count>17</ratings_count>
    <text_reviews_count>6</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

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</GoodreadsResponse>