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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
— published 2009 — 5 editions |
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Writing That Works
by Kenneth Roman, Joel Raphaelson — published 1981 — 7 editions |
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How to Advertise: Building Brands and Businesses in the New Marketing World
by Kenneth Roman, Jane Maas, Martin Nisenholtz — published 1977 — 6 editions |
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The New How To Advertise
by Kenneth Roman, Jane Maas — published 1992 — 2 editions |
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Educational Renaissance: Our Schools at the Turn of the Twenty-First Century
by Kenneth Roman, Margaret Gayle — published 1992 |
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How to Advertise, Third Edition
by Jane Maas, Kenneth Roman — published 2003 |
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