George S. Day



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George S. Day

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George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Bryn Mawr, Pennsylvania.


Average rating: 3.53 · 83 ratings · 8 reviews · 20 distinct works · Similar authors
Wharton on Dynamic Competit...
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3.26 of 5 stars 3.26 avg rating — 27 ratings — published 1997 — 4 editions
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Peripheral Vision: Detectin...
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3.79 of 5 stars 3.79 avg rating — 14 ratings — published 2006
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Strategy from the Outside i...
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3.82 of 5 stars 3.82 avg rating — 11 ratings — published 2010 — 4 editions
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The Market Driven Organizat...
3.5 of 5 stars 3.50 avg rating — 6 ratings — published 1999 — 8 editions
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Innovation Prowess: Leaders...
4.0 of 5 stars 4.00 avg rating — 5 ratings — published 2013 — 6 editions
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Wharton On Managing Emergin...
3.12 of 5 stars 3.12 avg rating — 8 ratings — published 2000 — 6 editions
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Market Driven Strategy: Pro...
3.67 of 5 stars 3.67 avg rating — 6 ratings — published 1990 — 3 editions
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Buyer Attitudes And Brand C...
4.0 of 5 stars 4.00 avg rating — 1 rating
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The Network Challenge (Chap...
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0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2009 — 2 editions
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Visão Periférica
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0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2006
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