George S. Day





George S. Day



George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Bryn Mawr, Pennsylvania.

Average rating: 3.55 · 142 ratings · 10 reviews · 21 distinct works · Similar authors
Wharton on Dynamic Competit...

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3.36 avg rating — 36 ratings — published 1997 — 4 editions
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Peripheral Vision: Detectin...

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3.57 avg rating — 23 ratings — published 2006
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Strategy from the Outside i...

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3.84 avg rating — 25 ratings — published 2010 — 4 editions
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Innovation Prowess: Leaders...

3.64 avg rating — 14 ratings — published 2013 — 6 editions
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Wharton On Managing Emergin...

3.25 avg rating — 16 ratings — published 2000 — 6 editions
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The Market Driven Organizat...

3.56 avg rating — 9 ratings — published 1999 — 9 editions
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Market Driven Strategy: Pro...

3.80 avg rating — 10 ratings — published 1990 — 3 editions
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Buyer Attitudes And Brand C...

really liked it 4.00 avg rating — 1 rating
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Legends in Marketing: Georg...

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0.00 avg rating — 0 ratings
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The Network Challenge (Chap...

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0.00 avg rating — 0 ratings — published 2009 — 3 editions
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