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  <name><![CDATA[James H. Gilmore]]></name>
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  <title><![CDATA[Authenticity: What Consumers Really Want]]></title>
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      <name><![CDATA[B. Joseph Pine II]]></name>
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  <title><![CDATA[Field Guide for the Experience Economy]]></title>
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  <title><![CDATA[Markets of One: Creating Customer-unique Value Through Mass Customization (&quot;Harvard Business Review&quot; Book)]]></title>
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  <title><![CDATA[The Experience Economy: Work is Theater &amp; Every Business a Stage]]></title>
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