W. Chan Kim





W. Chan Kim

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W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and the Country Advisor to Malaysia.

Kim is a Fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were sele...more


Average rating: 3.79 · 19,036 ratings · 396 reviews · 1 distinct work · Similar authors
Blue Ocean Strategy: How To...
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3.79 of 5 stars 3.79 avg rating — 19,039 ratings — published 2004
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“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”
W. Chan Kim, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

“Disengaged employees are an unfortunate reality in the workplace, and poor leadership is often to blame.”
W. Chan Kim

“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.”
W. Chan Kim, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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