Alexander Osterwalder





Alexander Osterwalder



Average rating: 4.15 · 23,726 ratings · 579 reviews · 9 distinct works · Similar authors
Business Model Generation

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4.16 avg rating — 20,738 ratings — published 2010 — 31 editions
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Value Proposition Design: H...

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4.26 avg rating — 1,375 ratings — published 2013 — 14 editions
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Creare modelli di business:...

3.89 avg rating — 18 ratings — published 2012 — 2 editions
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The Big Pad of 50 Blank, Ex...

3.67 avg rating — 3 ratings
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Business Model Generation &...

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liked it 3.00 avg rating — 1 rating
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Business Model You: A One-P...

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4.03 avg rating — 1,559 ratings — published 2012 — 20 editions
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Engagement from Scratch

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3.46 avg rating — 79 ratings — published 2011
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Jobs to be Done: Theory to ...

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3.71 avg rating — 34 ratings2 editions
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Trend-Driven Innovation: Be...

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4.43 avg rating — 23 ratings — published 2015 — 4 editions
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“Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!”
Alexander Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want

“One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers.”
Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).”
Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers



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