Jon Acuff's Blog

May 4, 2016

Do you know why it’s hard to get refunds, rebates and money back guarantees from companies?

Because they’re hoping you’ll give up.

One of the things I learned during my 15-year career in corporate marketing is that the harder you make the refund or rebate process, the less people will actually do it.

Companies don’t need you to make rebate requests via the mail. It’s actually a lot easier for them to manage if it’s all done online. So then why do they make you find a stamp, locate their address, print out a form, fill out the necessary information and mail in your request?

They want you to quit before you finish. Maybe during all the steps you’ll get frustrated and think, “This is stupid. Do I really need the $7? This isn’t worth the hassle.”

That’s why companies make the refund process difficult and the sales process easy. If you want to buy something, there are a million convenient options. You can purchase something with a single click. If you want to return something, the inverse is true.

I hate that.

And since I run my own business, I don’t have to do that. I get to make up my own rules.

So instead of having a complicated refund process for the 30 Days of Hustle Video Challenge, I have Ashley.

This is who gives your money back if you don’t love the course.

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Here’s the whole process:

1. Email Ashley at within 30 days of purchase.

2. Receive your money.

You don’t have to explain yourself, fumble around for a receipt, or gear up for some awkward conversation where I try to talk you out of the money back guarantee.

Why did I make it so easy?

Well, I think you’re going to love the 30 Days of Hustle Challenge.

I think that because it’s awesome and we’ve only had 20 people out of 3,000 ask for a refund. That’s a 99% satisfaction rate for you folks playing along at home.

I think being part of this private group of hustlers is going to really help you knock out your goals.

Most importantly, I don’t want any sort of risk to stand in the way of you giving it a try.

If you’ve got a goal you want to accomplish, try out the course. The 50% off rate of $60 ends tonight at midnight!


If you don’t love it, email Ashley.

End of story.

What’s the business principle here? It’s simple, build a business that treats people the way you want to be treated.

Build a business that treats people the way you want to be treated.
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Don’t trust companies that are quick to take your money and slow to give it back.

And don’t miss the 30 Days of Hustle Challenge.

The early bird registration ends tonight at midnight. Sign up here!

The post The stupid trick companies pull on you all the time. appeared first on Jon Acuff.

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Published on May 04, 2016 02:00 • 1 view

May 2, 2016

A few days ago I ran the Nashville half marathon.

My wife Jenny took this photo above the crowd 100 yards before I crossed the finish line.


Although I look graceful and full of life, as if you took the wind-like sounds Yanni makes with his piano and transformed them into a human, I was dying inside. Here are the thoughts that went through my head during the last two miles:

1. I hate running so much.

2. Why would anyone ever do this on purpose? Running is for escaping not enjoying.

3. Even while running I can’t help but alliterate.

4. I wish I never signed up for this stupid thing. I paid money for this experience.

5. That sign with Steve Harvey’s face at mile 2 that said, “You only have 1 mile left!” was funny. I see what you did there sign guy.

6. Jogging by people who are calmly drinking coffee while cheering me on kind of makes me want to punch them in the face because I wish I was calmly drinking coffee instead of doing this stupid thing.

7. I have “mouthy knees.” That’s a great name for a punk band, but I wish they would stop talking to me while I was running. I know, you’re sore. I know you’re tired. Shut up.

8. I’m probably going to run out of Eminem songs before I finish.

9. If I was taller this would be so much easier, my gait is garbage. Maybe I’ll hit an early 40s growth spurt. I hope that’s a thing.

10. I can’t wait to tell my friends in the 30 Days of Hustle about this.

The first 9 might be silly, but that last thought is definitely the weirdest.

Throughout the race, I kept thinking about everyone in the 30 Days of Hustle. Why? Because in January, I told everyone in that private community that I was going to finish the half marathon in under 2 hours. My personal record was 2:06, but I felt like I could break it this time.

When Jenny took that photo I was sprinting. I was running as fast as I could across the finish line. I had one final push left in me.

I checked my time after the race and this is what it said:


I hit my goal by 9 seconds!

That last bit of crazy person sprinting mattered.

But more than that, having friends who dared me to train mattered the most.

It’s taken me about 40 years to learn this, but here’s what I know now:

Goals you chase together always go better.

Goals you chase together always go better.
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It’s easier to hit your goals when you have a community of people supporting you.

It’s more fun to hustle on goals with other people.

You save time and grind and frustration when people give you encouragement.

Crossfit works because community works. They didn’t invent new weights or exercises or equipment. They simply tapped into the unbelievable power of community.

The best part is that it’s not too late to knock out your goals in 2016.

For the first time ever I’m launching a round of the 30 Days of Hustle Challenge in May. It begins on May 9th, and from now until midnight on Wednesday, you can join at the Early Bird rate of $60, which is 50% off the full price.

The 30 Days of Hustle Challenge is a 30-Day Video Course. In addition to an 8,000 word workbook with activities, 30 daily videos and the 30DOH worksheet, you get an invitation to a private Facebook community.

You get to join hundreds of other people from around the world that aren’t settling for average. You’ll meet people writing books, starting businesses, decluttering their homes, losing weight, finding jobs and chasing dreams.

Screen Shot 2015-11-27 at 10.46.15 PM

Since the beginning of the year over 3,000 people just like you have been going through the 30 Days of Hustle Challenge and have been accomplishing amazing things. The private Facebook community is thriving and the response to the brand new videos I made has been great!

Do what 15,000 other people have done over the past two years and go through the 30 Days of Hustle Challenge. Better yet, pass along the registration link and sign up with a friend!

Too many times we regret in December and we hope in January, and in between we lose sight of our goals. Not this year. This year is going to be awesome because this May we’ll head into the summer with momentum and purpose. Sign up today and join us!

To eliminate any risk, there’s a 30 day money back guarantee. If you don’t absolutely love the course, just email me and I’ll refund your money with no questions asked. (I hate when people make their refund policies more difficult than that.)

Don’t believe the lie that you can only crush goals in January. May is the new January.

Don’t believe the lie that you can only crush goals in January. May is the new January.
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(Note: The $60 Early Bird offer disappears Wednesday night at midnight PT. On Thursday, the rate goes up to the full price of $120. Registration closes on Friday night. Don’t miss it!)

The post It only looks like I’m dying in this photo because I am. appeared first on Jon Acuff.

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Published on May 02, 2016 02:00 • 8 views

April 28, 2016

What actions come to mind when I say the word “hustle?”

Working harder?

Doing as much as possible?

Getting more done?

Those are all addition activities, where you add more activities and more actions to your life. That is an important part of hustle, but hustle is more than that.

Successful people know hustle is also an act of subtraction. You have to remove things from your life that don’t matter so that you can focus on the things that do.

Hustle is a scalpel. It helps you remove things from your life that don’t matter.
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But in a busy world where more things compete for more of your time than ever before, what are the things you should ignore?

Better yet, what are The 3 Things Successful People Ignore?

That’s the question I’ll be addressing in a free webinar next Wednesday night, May 4th at 7PM Central.

I’ll not only tell you what they are, but I’ll give you practical advice on how to ignore each one.

And if you can’t make the live webinar, I’ll be sending out a replay link to everyone who registered for the event so they can watch it later.

Sign up here to watch live or to receive the replay link.

Hope you join me next week!

The post The hidden secret of those who hustle well. appeared first on Jon Acuff.

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Published on April 28, 2016 02:00 • 6 views

April 26, 2016

The word “hustle” has a terrible reputation. Your most obnoxious, self promotional friend is constantly posting pictures of watches, Lamborghini’s or yachts on Instagram with captions like “Every day I’m hustlin’ – Abraham Lincoln.” I’m pretty sure that was Rick Ross, not Abe Lincoln.

Over the last two years I’ve taken more than 15,000 people through the 30 Days of Hustle Challenge (join the wait list for the May launch here), and if there’s one thing I’ve learned it’s that there is still a lot of confusion about what it means to hustle.

Is hustling a good thing or a bad thing?

Is it the reason successful folks are doing so well, or the reason workaholics roll over people like human bulldozers?

Is it an Axe Body Spray flavor or not?

(It’s not an Axe Body Spray, by the way. But Score, Jet, and Touch are.)

Here’s what I know: Hustle is an act of focus, not frenzy. It’s an act of addition, but also subtraction. It’s about focusing on what matters the most, in the right way.

Hustle is an act of focus, not frenzy.
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I didn’t write a book for the first 34 years I was on this planet. In the last six years, I’ve published five.

I’m going to cut myself some slack during the toddler years because I was terrible at spelling and high school was a blur since I was the popular, wicked muscular quarterback that everyone wanted to date, but why did it take so long during my adult years? There are a few reasons, but the biggest one is hustle.

I was great at talking, but not doing.

I was high on goals and low on actions.

I didn’t know how to hustle on the things I really care about.

I put together a free video series called the 3 Rules of Hustle based on what I’ve learned over the last 6 years. I wish I could go back and show the 22 year old me these videos. He was too cocky and sure of himself to think he could learn anything, but maybe the color-coded bookshelves would have distracted him long enough to listen. If you missed this series the first time, it’s three short videos that separate fact from fiction about what it means to really work on your dream.


The video series is still free for the time being, but you’ll need to sign up to get access to them because I won’t be posting them on my blog. The best part is, unlike last time, when you sign up you’ll get access to all three videos immediately!

Hustle is the fuel for the things we work on. If you use it the right way and apply it to the right things, you get to be more awesome, more often.

I can’t wait to see what dream, goal or project you apply the 3 rules of hustle to!

P.S. There’s a surprise guest who joins me in the videos, but you’ll have to watch this to see who it is.

The post Axe Body Spray, Human Bulldozers, and why it took me 34 years to write my first book. appeared first on Jon Acuff.

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Published on April 26, 2016 02:00 • 4 views

April 21, 2016

“Cadbury Crème eggs are gross” is a dumb sentence to say.

No they’re not.

They’re tiny bursts of chocolate manna delivered with love from the artisans at Cadbury.

Do I acknowledge the Halloween versions they put on the market? No, but then I don’t acknowledge Mariah Carey’s second Christmas album either. I’m a purist. I stick with the original, save for Crystal Pepsi which was my favorite clear soda of all time and Sharknado 3, which took the metanarrative of meteorological sharks to new places.

Criticizing Cadbury Crème eggs is not the worst sentence you can say this month.

The worst sentence is this:

“It’s too late to work on my goals this year.”

January is for resolutions and goals. It’s when we buy calendars and running sneakers and kale. That’s the only time you can really focus on changing your life.

By April, you’ve missed your chance. Too much of the year is already gone. The moment of inspiration has passed.

That’s garbage.

At this moment right now, you have 36 weeks left in 2016. Next week, you’ve got 35 weeks.

The year has barely begun.

Where does it say you can’t work on goals in April and May? Where does it say that just because the rest of the world has quit, you have to as well?

I love January, but it’s not the best month to knock out a goal.

The best month to work on your goals is always this month.

The best month to work on your goals is always this month.
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I’m tired of being full of hope in January and then full of regret in December. Have you ever had that experience? This was going to be your year. You were really going to do it! But then, 12 months later December rolled around and you looked back on a year that didn’t go like you expected. Do you know why that happens?

Because we coast in April. We buy the January lie that you can only hustle in the beginning of the year.


For the first time ever I’m doing a May round of the 30 Days of Hustle.


What’s that? It’s a 30-day video course and private community of people from around the world who will help you knock out your goals. I’ve taken 15,000 people through the course over the last two years and it’s been crazy to see what can happen when you learn how to hustle on the things you care about most.

The wait list is open right now and if you have even a hint of curiosity of what you could do this May, you need to sign up today.

It’s common to give up on your goals by April, but who says you have to be common?

It’s common to give up on your goals by April, but who says you have to be common?
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Hustle all year, not just in January.

Sign up for the 30 Days of Hustle wait list today.

The post Don’t say this sentence this month. appeared first on Jon Acuff.

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Published on April 21, 2016 02:00 • 8 views

April 13, 2016

Do you know who Gary Vee is?

His full name is Gary Vaynerchuk and he’s a brilliant proponent of all things social media. His fourth book, #AskGaryVee, just hit the New York Times Bestseller’s list.

Gary Vee is also who a lot of my friends compare themselves to right now. They say things like:

“That dude is everywhere!”

“He’s killing it on snapchat! I’ve gotta to get better at snapchat.”

“I’ve been studying his book launch and want to do the same things he did with my book.”

I love that. I think it’s critical to have someone ahead of you to study. Gary Vee just put on a Master’s clinic in how to launch a book and I personally took a lot of notes.

The danger is when we try to turn inspiration into duplication.

As we attempt to duplicate what someone else is doing we miss a lot of the behind the scenes details. We see the person, Gary Vee, but forgot about the process, the team, the struggle and the thousand other factors that went into the final product.

When we don’t get the same results as the people we’re comparing ourselves to we get frustrated and want to give up. If it worked for Gary, or Bill or Sheila, why didn’t it work for me too? Maybe there’s something wrong with me?

Or maybe you don’t have 650 employees like Gary Vee does.

Let me repeat that. In a recent Instagram post, Gary Vee mentioned he had 650 people at his agency VaynerMedia. The Internet is full of fake, motivational entrepreneur types. Gary isn’t one of them. He’s built a $100 million business.

You would never drive by a large corporation, see 650 people working hard in a big building and think, “Why am I not accomplishing as much as that building? I suck. Look at that company. I should be getting as much done as that company right now and I’m not. Ugh, I am the worst.”

That’s how weird comparison is on the Internet. We look at a CEO of a major company and compare our accomplishments against his.

Does that mean you should wait until you have 650 employees before you hustle? Of course not. Gary Vee was hustling long before he had a single employee. It just means you shouldn’t compare your results against his results.

Want a bonus reason you shouldn’t compare yourself to other people? Gary Vee is already the best Gary Vee. That spot is taken. The Pioneer Woman is already the best Pioneer Woman. Tim Ferriss is already the best Tim Ferriss.

You know who makes a terrible Tim Ferriss? You do.

You’re the worst Tim Ferriss, but fortunately you’re the best you.

The way to beat comparison is simple.

Hustle so hard on your goals you don’t have time to compare yourself to someone else’s.

Hustle so hard on your goals you don’t have time to compare yourself to someone else’s.
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What’s the best way to hustle?

Sign up for the 30 Days of Hustle, a 30-day video course I’ve taken thousands of people from around the world through.

The next round starts in May, but you can get the best price by jumping on the wait list right now.

Comparison is a punk.

Be the best you instead.

Comparison is a punk. Be the best you instead.
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The post 650 reasons you should stop comparing yourself to other people. appeared first on Jon Acuff.

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Published on April 13, 2016 02:00 • 8 views

April 5, 2016

1. If you spent more time on Netflix this month than working on your dream, don’t get mad that your spouse has a hard time supporting you.

If you Netflix more than you hustle on your dream, don’t get mad your spouse won’t support you.
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2. If you’ve talked about what you’re going to do for a year, but haven’t done anything, don’t get mad that your spouse has a hard time supporting you.

3. If you’ve got a million plans but zero actions, don’t get mad that your spouse has a hard time supporting you.

4. If you’ve changed ideas a thousand times, don’t get mad that your spouse has a hard time supporting you.

5. If you’re ignoring your commitments in order to work on your dream, don’t get mad that your spouse has a hard time supporting you.

6. If you’ve told your spouse, “I’m serious this time,” more than 10 times, don’t get mad that your spouse has a hard time supporting you.

7. If you’ve already taken your family to the brink of destruction on other ill-planned dreams, don’t get mad that your spouse has a hard time supporting you.

I wish someone handed me this blog post on my wedding day. I would have given them a disposal camera in exchange since nobody could take photos with their phone because that technology didn’t exist yet.

Knowing those seven things might have saved me a lot of hollow talking and would have pushed me into real action. It also would have saved Jenny and I thousands and thousands of dollars in marriage counseling.

Want a bonus item? Here you go:

8. If your spouse forwarded you this blog post, you’re on this list somewhere. Don’t get mad that your spouse has a hard time supporting you.

Please tweet this:

7 legit reasons your spouse doesn’t support your dream.
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p.s. To deal with all 8 of those reasons, do the exercises in Do Over.

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Published on April 05, 2016 02:00 • 3 views

March 28, 2016

We all have the same dream.

If we can figure out our thing perfectly, no one will criticize it.

Our photos will not be criticized.

Our business will not get a negative review.

Our book will skate through Amazon with nothing but 5-stars.

Maybe deep down you know that is impossible, but on some level, when you sit down to create, a small voice pipes up:

“Don’t share something publicly until it’s so good that no one can criticize it.”

That simple sentence has kept many a book stuck in a laptop, many a business stuck in a head and many a painting stuck in the studio.

But is it possible?

Can you create something that will go completely unscathed? Is criticism an indication you didn’t try hard enough? Is negative feedback a sign you made the wrong thing?


How do I know?

Because of blog post #872.

The first 871 blog posts I wrote for a site of mine were satire.

For post 872 I invited a friend to write a funny piece about politics. It didn’t take sides. It didn’t argue for policy. It was lighthearted and silly.

The next day, someone on Twitter told me, “Remember when your site was funny and not all political?”

This really surprised me at the time because I was young and dumb and just acquiring my thick Internet skin. I didn’t understand the game. I thought that there was a way to create something that was untouchable by the talons of the world wide webs.

My blog posts were numbered at the time, so the person who was reading #872 could clearly see that 871 others had come before it. This was not a first time reader, this was a long time reader.

I’m not good at math, but I’m positive that 1 out of 873 posts doesn’t mean that my blog is “all political.”

It was in that moment that I realized the lesson that no matter what you do it will be criticized. Slave away for months. Dot every i and cross every t. It is impossible to create something that everyone will like.

Most people stop right there. They get depressed by that truth and decide to stop creating.

What’s the point? It’s just going to be attacked anyway. I might as well not share anything with anyone.

Quitting at that moment is a mistake because on the other side of this idea is an amazing freedom.

Let’s rewrite the sentence, “No matter what you do, it will be criticized.” The new second half of it should be, “so make sure it’s something you’re crazy about in the first place.”

This isn’t a new idea. Eleanor Roosevelt said, “Do what you feel in your heart to be right, for you’ll be criticized, anyway.” (My heart is a terrible, terrible liar at times so I don’t completely agree with using that as a compass, but the point she was making is very true.)

Some people are going to love what you do. Some are going to hate it.

Every time you make something, this is the reality.

Trying to make 100% of people like your work is not only a silly goal, it’s an impossible one.

When I told the person on Twitter that I disagreed that 1 political post out of 873 means my whole site is political, she apologized. (This was the second time in recorded history that a stranger on the Internet has apologized.)

She said she was having a bad day and took it out on my blog.

Her criticism had nothing to do with the contents of my blog. It wasn’t about me or the guest post.

In order to avoid her criticism, I would have needed to write something that fixed her bad day. Only I didn’t know she existed, which would have made fixing her bad day with the power of my words pretty difficult.

I wish there was a way to avoid criticism. If I knew the secret I could turn it into a course and a webinar and a bunch of digital resources that I sell for $997 today but if you act now I’ll throw in a free 4-page PDF that I’m calling an “e-book.”

If you create anything, you will get criticized. That’s the ticket price for awesome.

If you create anything, you will get criticized. That’s the ticket price for awesome.
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Don’t quit.

Let ‘em hate, still create.

Let ‘em hate, still create.
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Life is too long to have a job you don’t love. Build one today with this.

The post The simple lesson about haters that it took me 10 years to learn. appeared first on Jon Acuff.

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Published on March 28, 2016 02:00 • 12 views

March 15, 2016



I’m making the designs for that new Cinderella rug. Are we doing the standard smile?


No, I’ve got a new idea. I don’t want a smile. I want a slightly concerned frown. Like one of those moments on the Bachelor when the guy says something really dumb and the contestants are trying to pretend he didn’t? I want Cinderella’s mouth to say, “What did I get myself into? I barely know this guy. I decided to marry him after one dance? Who does that? That’s how marriages start on the Jersey Shore. I only know two things about this guy: He’s good at dancing and he has my shoe. Is this really who I want raising my children?” Can you make the smile look like that?


I think so. We call it the “old turkey” in the design industry. It’s the look you make when you smell old turkey in your fridge and you can’t remember when you bought it. You really want a turkey sandwich but you’re perched on the razor’s edge of food poisoning. Is the turkey still good? Does turkey always smell this gross and you’ve just never noticed? You’d call your wife and ask her but she’s super tired of you calling her in the middle of the day with turkey-related questions, so instead you just scrunch up your face and say “ehhhhh.”


Perfect. And for the eyes, I want her cutting them to the side trying to get the attention of a friend who can save her from a bad date. She met the guy on Tinder and he’s committed a significant amount of “Face Fraud.”


What’s that?


Face Fraud is when you use a photo from 5 years or older as your profile pic. You find your best photo and post it regardless of if it looks like you anymore. Anyway, she’s on this date with this guy from Tinder and she regrets it. The guy didn’t mention how many ferrets he owns and he owns a lot. He won’t stop talking about them and keeps saying, “They really don’t smell once you get to know them.” But that’s a lie. And she knows it, Cinderella knows it. She just saw Belle walk into the bar and she’s hoping that if she can cut her eyes and express enough panic/terror in them, Belle will come over and help her escape the date. But Belle is busy talking to a cup and a plate so it’s a real challenge. She’s cutting those eyes, just hoping. Can you do that look?




Great. This is going to be one amazing rug.

Tweet this please:

If you only read one blog about a terrified Cinderella rug today, make it this one.
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Published on March 15, 2016 02:00 • 8 views

March 3, 2016

A multi-billion dollar company wants my friend to do free work for them in exchange for exposure.

The company makes billions of dollars a year and wants to pay him zero dollars for the honor of working with them. This kind of thing often drives me crazy.

A lot of companies are doing that these days. “We won’t pay you for your designs, writing, photos, code, INSERT SKILL HERE, but it will be great exposure for you.”

The challenge is that sometimes it makes sense to do some free work. It’s not a black and white issue, there’s a whole lot of gray.

Here are 10 things you need to keep in mind.

1. If someone asks you to work for free because it will be great exposure, ask them to specify what that means. If they can’t, don’t.

Don’t let “great exposure” be code for “we won’t pay you anything.”
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2. Exposure that can’t be detailed or explained is fake exposure. Here’s the difference: Real exposure = “We have a mailing list of 100,000 people and will send an email to everyone on March 9th with links to your site or social platforms.” Fake exposure = “Our people will love your work and will definitely check you out.” Get specific or don’t expect anything valuable.

3. It’s on you to make sure they deliver on the exposure. Don’t wait for the company to send out the email or post about your work. Do your best to be persistent without pestering.

4. Exposure comes in a lot of shapes and sizes. In addition to a new audience finding out about you, working with the right clients can legitimize you. If you need to build up your resume, the ability to say, “I worked with Apple” has real value.

5. If you’re going to be shy about using the street cred that exposure gives you, don’t bother doing the work for free. Exposure you don’t cash in on is useless.

6. Dear companies who take advantage of the free model, I just came up with a new idea. Here it is, “You get what you pay for.” When you demand someone work for free, don’t be surprised if the work isn’t amazing. If you wouldn’t work for free, why do you expect other people to?

7. Play the system. In some industries, to get your foot in the door you have to work a free internship. If that’s the case and you want the job bad enough, play the system. I would have loved to be paid for every speaking gig I did when I was starting out, but guess what? I wasn’t good enough to get paid. I had to earn that. That wasn’t failure, that’s how that process works.

8. Beware the free client. The most difficult and demanding clients I have ever worked with are the ones who wanted me to work for free or at a grossly reduced rate. I know that doesn’t make any sense, but I promise it’s true.

9. Volunteer for free when you want to. That’s ultimately what I dislike about this whole game, it removes your ability to be generous. Donate your time. Give your skills and talents to causes you’re passionate about. But don’t let someone force you to.

10. Joy is pretty amazing form of currency too. I still do some free work just because it’s fun. In the grind to build a business, don’t forget to smile.

Should you work for free? No. But also yes.

Do you deserve to be paid more for what you do?

Maybe, if you’re great at what you do.

To get great, read my New York Times Bestselling, worth $1,000 but on sale for only $15 book, Do Over.

Considering it took me 18 years of employment to write, that’s practically free.

But maybe I needed the exposure.

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Published on March 03, 2016 02:00 • 17 views