Hugh Howey's Blog
July 30, 2015
I’ve had a few Twitter followers ask me to update them when new releases come out. Guess what? Amazon has this figured out for us. They’ve got a new “Follow” feature they’ve been rolling out the past few weeks, and it seriously rocks. When authors release new titles, we are now given the ability to send you notifications and even little notes. It’s like a newsletter, but less obtrusive. And you can opt in and out at any time.
Just go to the author page of your favorite writers and click that golden “Follow” button below their author photo. You’ll get an email sent to whatever account you have associated with your Amazon login when that author releases something new. Pretty cool. I’m going through now to do this with my favorite writers. And I just wrote a note about BEACON 23 – Part 4 for my current followers.
July 22, 2015
A couple weeks ago, I wrote a post about how my ebooks could now be found in the Kindle Unlimited program. I said I would give away a 6-month subscription to Kindle Unlimited to five of my readers, and all they had to do to qualify was leave a comment on that blog post.
Readers left dozens of comments. Actually, they left hundreds. Some shared stories about what their libraries meant to them growing up, others how they grew up poor but found adventures in whatever books they could find or save up for, and some on how they had to overcome dyslexia to become avid readers.
These comments have moved me to tears several times. I’ve been blown away by them. And so it’s with a heavy heart that I announce that I will not be giving away five 6-month subscriptions to Kindle Unlimited afterall.
I’m giving away twenty.
I tried to pick a mix of long posts and short posts, witty posts and sentimental posts, and I tried to pick based on what sounded like need and enthusiasm. The painful part here is that I couldn’t give everyone 6 months of unlimited reading. I am keeping the winners anonymous, but they are free to comment below if they feel like some congrats and some well-meaning envy.
Thank you all for sharing your stories about what reading has meant to you, what books have meant to you, what your libraries meant to you, and about the incredible parents who instilled a love of reading in their children. This giveaway was never meant to grow into something like this, but it has become one of the best things my blog has ever given back to me. Thank you for that. Happy reading.
July 20, 2015
I work with what I believe to be the best editor in the business. David Gatewood has become the editor for indie authors, with his services highly in-demand. David has worked with me since I published WOOL. He’s had a hand in nearly everything I’ve written since.
As I was going through his edits for the latest BEACON 23 story, I kept thinking how his comments were just too good to be deleted and forgotten. So I’m sharing them with you. If you are a writer and can snag David for your project, smart move. David’s website is here. Have fun. :)
This last comment is in reference to an earlier comment. And all of these are from one 9k short story. The margins of a fully edited David Gatewood novel deserve to be published in their own coffee table book.
July 16, 2015
The latest pics of Wayfinder as she heads into the last two months of construction. A lot of the interior is under wraps to protect it while systems go in. These pics are from about two weeks ago. In another two weeks, I’ll be standing inside the boat again, taking video, which I’ll upload for you to see. The dinghy will also be there, and hopefully I can get it out on the water while they’re wrapping things up.
Looks to be the middle or toward the end of August for the launch. That’ll be a crazy day. I think it’ll all start to feel real then.
The nav station is coming together.
The bow locker forward the port shower.
AC compressor under the nav station.
Bathroom linen cabinet.
The port forward cabin.
Looking forward through the master suite.
The storage tray behind the settee in the saloon.
The TV mount is bent so the TV can be pointed into the cockpit.
The TV mount in the recessed position.
The upper cabinets are done in the galley. So much storage!
Settee is looking good. Table leg mounts positioned.
The galley window is in!
Paddleboard storage compartment has been carpeted.
Flooring applied to the stairs leading into the hull.
View forward through the port hull.
Aft port bunk and engine compartment.
Step storage compartment with power outlet for phones / tablets.
Stay tuned! My future home is nearly complete!
July 12, 2015
As much as I love writing fiction (and don’t worry, I’m not going to stop), these are the books I’ve always dreamed of writing. Literally. Before I wrote my first novel, I daydreamed about taking everything I was learning about myself, and all the nonfiction reading I do, and distilling it down into digestible bits that family and friends might enjoy.
Make no mistake: I don’t consider myself an expert in anything. Not even in publishing. Certainly not in sailing. I’m struggling through life like anyone else. The one thing I have going for me is that I read a lot. And pretty much all I read are books that help me understand why we behave the ways we do. That includes histories, biographies, and business books on top of the obvious works on philosophy, psychology, and biology.
I don’t know more than anyone else. I think my gift, if I have one, is to hold a lot of information in my head all at once and have it distill into an insight or two. I think we’re all capable of this; maybe I just spend more time writing it all down. My blog has been a constant source of enlightenment and joy for me. I learn a lot by collecting my thoughts on topics. I’ve been doing this in private with these self-help works for over a year now. I’ve been sitting on several of these entries until I got closer to embarking on my circumnavigation. There was never any doubt that I would write about my travels. So let me tell you a little bit about how these books work.
Wayfinding is the art of navigating by natural signs. The original wayfinders were the ancient sailors who took to coastal waters in little more than human-powered canoes and rafts. As a self-help program, I see Wayfinding as the art of looking for the natural signs that often get drowned out in the modern world. This process borrows heavily from the art of mindfulness but also from evolutionary psychology. And it is compatible with the world’s major religions.
Wayfinding is not about a destination; it’s about a journey. No two people will end up in the same place, and there’s no goal other than self-betterment, which will mean something different for everyone. But this is a universal system, because there are universal truths to the human condition. Despite our variety, we have far more in common than we have in difference. The fact that the same works of art can move people across cultures and throughout time point to the biological heart of us all. We inform culture far more than culture informs us. Getting to the roots of the human experience, and how the modern world presents challenges for which we are not suited, prepares us to live fuller, happier lives.
Despite my lack of expertise, I can guarantee that anyone who follows this series will be rewarded. These are principles I’ve used for the last twenty-plus years of my life. I’m not perfect, which is why I’ve needed to find a system to help me smooth my rough edges. It’s a work in progress. This series will take you along on my journey of self-discovery. It will also bring you along on my trip around the world. Each piece includes two parts. The Wayfinding component comes first, and deals with the self-help aspects. The second part is called Wayfinder, which covers my travels in a catamaran by the same name.
I will embark on my more literal voyage in September. Each of these works will cover some part of that voyage. You will also be able to browse photo galleries here and track my progress around the world. I’ll also sprinkle in plenty of stories from my past voyages. Most people who follow this blog think of me as a writer, primarily of science fiction. But that’s a very recent stage of my life. I’m a sailor at heart. These books get to the core of who I am. You’ll see my flaws, my mistakes, my regrets, my heartaches. We are not alone in this voyage. We are all traveling through space on the same wet rock. We are all trying to figure out how to make the best of our limited time here, and how to leave the world a better place than how we found it. That’s the essence of Wayfinding. I hope you’ll join me on my journey.
All the Wayfinding entries are available to read for free through Kindle Unlimited. I wrote about the program here, and promised to give away five 6-month subscriptions to KU. The responses have moved me to tears. I’m so overwhelmed, that I’m going to give away twenty 6-month subscriptions to KU. More about that soon.
I recently had someone ask me via Facebook how I dealt with those days when I just didn’t feel like writing. They wanted to know if this even happened to me, and if so, what do I do to get over it?
I don’t listen to music while I write, but I do listen to music to get in the mood for writing. I only do this when I feel like I need a boost. And I listen to heavy-hitting stuff to get in the mood. The way I motivate myself to get past the procrastination and get to writing is to get angry at my reluctance, my fear, that niggling doubt that tells me I’m not good enough. I try to shout down this inner voice and build up the confidence of the scared little artist that lives deep inside me and who is almost always terrified of coming out.
My favorite tune for getting angry at my reluctance is an Eminem song that directly deals with this. I remember listening to this song on my way down the mountain from Boone. As I navigated the twisty roads south of Blowing Rock, and my ears were popping from the drop in altitude, I jammed this song and thought about all the meetings I was getting ready to have with publishers. I was flying to New York to meet my agent, and I was hip-deep in the SHIFT books, and I could see my life at this crossroads. My fear told me to give up. To stop while I was ahead. But my inner little artist was shouting at me that this was a once-in-a-lifetime opportunity, and what was I going to do with it?
Listen to this with the volume up when you’re asking yourself if you feel like putting in the work today:
This next song is by Macklemore and Ryan and is a good one to listen to and remember where we are in our artistic journeys:
But maybe the most effective song for me is my strangest choice. I love Rage Against the Machine. Their song “Killing in the Name Of” is not about being creative. It’s about power, police violence, racism, and much more important things than conquering our artistic resistance. But at the 4:00 mark, when Zack starts shouting, “Fuck you, I won’t do what you tell me,” over and over again, I can sing this at the top of my lungs and feel myself shouting down my doubts and pessimism. I’ve done this so many times to this song, and it gets me through my doubts and my desire to procrastinate. Strange, but effective.
The same things won’t work for different people. This is just what I do to overcome my fears and doubts. What about you?
July 8, 2015
Announced today, on the first day of Comic Con here in San Diego: Imperative Entertainment, the company behind the reboot of NBC’s HEROES, is developing SAND for television.
I’m so thrilled with the team behind this. They totally got the novel and have an incredible vision for how to make this work with a scripted series that dives even deeper into this world (heh). More cool news about this soon.
Also: Some people who don’t have tickets to Comic Con but who want to get together and sign some stuff are looking to coordinate a meet-up. Things are crazy for me, so I’m thinking we do something near the Marriott Marquis, which is right beside the convention center. Maybe we could have mimosas on the deck by the pool. I think anyone can sneak in there. I’m looking at Saturday morning at 10am. Chime in with a comment below if that works for you.
July 6, 2015
I grew up going to the library, because my family couldn’t afford my reading habit. Each week, I would leave with a stack of books, and I remember feeling like I was robbing the place. I couldn’t believe they let me just walk out with all those books! I had no concept of who was getting paid or how, or that authors were even people like my mom and dad. I just wanted books to read and lots of them. Libraries are still one of the best places to get your fix, but of course they are limited to the number of copies on-hand.
So I know what it’s like to have limited funds for reading and a voracious appetite. Believe me I know what that’s like. Just yesterday, I asked for reading suggestions on Facebook and had several hundred responses. I made a list and went shopping. Any ebook over $9.99, I skipped. Any ebook that was in the Kindle Unlimited program, I put on my TBR pile. This is how I shop for ebooks these days.
Yesterday, I had a reader Tweet that it was a “$5 Hugh Howey day,” and it gave me a twinge of guilt. I’ve released a lot of short stories lately, and I’ve been pricing things at 99 cents to keep the cost to you down, but it can still add up. Ever since I released my first story, I’ve been all about keeping my prices low to aid in discovery and make sure everyone can afford my ebooks. I’ve always been an advocate of pirating my ebooks (not those of others!) as a way to sample my works for free or read them first and pay later when you can. My old website had a button specifically for that, and people used it practically every day.
I think Kindle Unlimited provides an even easier solution to these problems. I’ve been a subscriber from day 1, and I’ve always gotten my money’s worth. It is $10 a month, and not everyone can afford another monthly bill, but if you read a lot, you will save money. My hope is that readers who enjoy my work and are reading a lot of other great stories will be able to read everything I publish for “free.” All of my novels and stories are now in Kindle Unlimited. I love the program as a reader. I’ve used the program for my short stories as an author. Now I’ve got my novels in the program as well.
If you are an avid reader, I highly recommend checking the program out. I’ll even gift five of you a six-month subscription to the program, which costs nearly $60. You can cancel before they start charging you. Just leave a comment below telling me what you remember about reading as a child, or what it’s like these days trying to get your book fix. Or tell me about your dog eating your favorite paperback. I’ll pick five comments that I like, and I’ll email you a six-month, fully paid, Kindle Unlimited subscription. You’ll love it, I promise. Just make sure you use a valid email when you comment (no one should see it but me).
If you don’t have a dedicated ereader, don’t worry. Kindle ebooks can be read on pretty much anything with a screen. There are apps for your smartphone, tablet, laptop, and PC. But if you are an avid reader, I can’t recommend a Kindle highly enough. You will read more with an ereader. You’ll be able to order ebooks anytime and anywhere. The battery lasts forever. The screen is easy on the eyes (especially since they just upgraded the new Paperwhite screen to the same one that’s in the incredible Voyage!). Plus, you can look up words, highlight your ebooks, and have access to every purchase ever made.
Ebooks have changed the way I read. Kindle Unlimited has changed the way I shop for ebooks. I’m reading more than ever and loving it as much as when I was a kid, raiding my public library with my parents.
(Edited to add: Holy heck, your comments are moving me to tears. Which makes me an irrational spender. No way will 5 gift subscriptions be enough. Expect more. Thanks for sharing, everyone.)
As a reader, the above is all you need to know. Now a note for any of you who are writers as well.
I’ve been ruminating on the pros and cons of KDP Select and Amazon exclusivity for years, going back to late 2010, in fact. When I started self-publishing, many of my ebooks launched through KDP Select. Those free days were so valuable, and I loved the extra visibility. There’s a blog post here with my thoughts on being exclusive to one retailer or the other. You can see that I’ve wrestled with this decision for a long time. I remember a blog post back in 2011 about my decision to pull out of KDP Select and publish on B&N’s new Nook platform, and how difficult that was for me to do. These decisions are never easy. The great thing is that they aren’t permanent.
I’m keen to see what the next 90 days bring. I’ll share my findings. And I’ll keep wrestling with these pros and cons. The landscape changes every day, and I try to be open to changing with them. My gut tells me that right now, I can reach more readers by being exclusive than I could by being wide. This would be like realizing I could reach twenty million readers in the state of New York or one million around the globe. Which is the right call? In which call are we truly ignoring borders and boundaries? In which one am I limiting myself?
Like many of you, the exclusivity requirement for KDP Select is hard to accept. Like you, I wish I could get all that KDP Select offers in incentives, but without having to pay the cost of membership. Getting something for nothing is always a great idea when you can legally get away with it. But membership is a choice, one each author should make for him or herself, and what’s right for one author won’t be for another. It might not even end up being the best choice for me! But I think it’s the best for my readers; I think the Kindle platform is the absolute best for reading; and I think concentrating my works there is not only the best way to grow my readership, but to grow the marketplace for ebooks and ereading in general.
July 5, 2015
Gonna be at SDCC?
Here’s where to find me:
Thursday, 11am, Inkshares panel on publishing with the legendary Gary Whitta
Friday, 1pm, a panel on adaptations with Nicole Perlman, Gary Whitta, and Jimmy Palmiotti in Room 29AB
Friday, 2:45pm, book signing at booth AA18
Saturday, 2pm, book signing at Random House booth #1520
July 4, 2015
Some more thinking-out-loud about subscription service models and the book industry. I’ve blogged about this numerous times in the past, but years go by and your thought process changes and more data rolls in.
This was my blog post when Kindle Unlimited was unveiled. A few things I said at the time:
I doubted a model like Scribd’s or Oyster’s could survive. (I compared it to paying too much for manual labor, which would close down a factory and leave everyone out of a job, a comparison pretty apt with the recent removal of erotica from Scribd’s lineup.)
I felt like Amazon was forced into subscription services, but was going about it in a smarter way. (Noting that the full-tilt plan Scribd and Oyster were using was unsustainable, and that a borrow should never pay the same as a sale.)
That it was too soon to say anything conclusive, so I would have to wait and see. (Which I still agree with, but I feel a little less ignorant today than I did a year ago.)
So what do I think about subscription ebook models now? I think they are different from retail models, for one. And I might be alone in this, because the media is covering Amazon’s estimated $0.00579 per-page payment plan to retail royalties, as if this is the new metric for a living wage for an author. Everyone is asking where the literary version of Taylor Swift is, the musician who has been railing against the pay from streaming audio services. Few media outlets have made it clear that this new payment plan is for borrows, rather than the sale of ebooks. It turns out that most of this is moot, anyway.
Amazon’s page count is an in-house metric that vastly overstates the length of ebooks. A 300-page print edition of an ebook can tally nearly double that according to KENPC, or the new standard page count for Kindle Unlimited. Which means media outlets are talking about a price-per-page that paints one image in readers’ heads, and it isn’t an accurate image. These aren’t physical book pages. The real compensation (which we won’t know for at least 5 or 6 more weeks) would probably come to just over a penny per page.
Only a penny per page?!? Outrage, right?!
Hell, I don’t know. What am I paying an author when I buy a book from a bookstore? If someone told me I was paying Taylor Swift $0.00000145 for every note of music she wrote, I’d want someone to tell me what in the world that meant. Is that a lot? Not much? Should I ask for some money back? Or should I mail her whatever I can scrounge out of my sofa?
Here’s the math I would have to do on a napkin to make sense of Amazon’s payment structure: The typical novel is about 300 pages. Half a cent per page is $1.50. Wow. That sounds like not very much at all. I paid $14.95 for that paperback! But you know why that doesn’t sound like much? Because we haven’t had a Taylor Swift in publishing. Ever. And publishers (despite me blogging that this would be a great idea) have never printed the author’s cut right on the cover of the print book. So readers don’t know.
The typical Big 5 author makes roughly 9% for a paperback sale, with 15% of that going to an agent (the range is really 8% – 10%, but that number has gone down lately due to something called “high discount,” which we won’t go into here, but know that I’m giving the Big 5 many benefits of the doubt). A $14.95 paperback (which used to be a $6.99 mass market paperback!) is paying the author $1.50 per retail sale. But 15% of that goes to the agent, so they are left with $1.28. Or less than an indie author gets for the borrow of an ebook. And remember that we’re comparing this to the sale of a paperback, a physical object that had to be shipped around in a truck and that the reader can pass along or sell to a used bookstore.
So publishing has a problem, and it always has, and the rich folk getting massive advances to boost those royalty percentages have never uttered a peep. In fact, they’ve only gotten upset when Amazon and others came along and made it possible to buy less expensive and just-as-good books from indies, ruining their little hegemony.
Is Amazon paying too little for borrows? I can’t see it. My fear is that they’ll pay so much that all of this will collapse, and we’ll lose another outlet to readers, who are consumers, who are getting used to consuming their entertainment in brand new ways. Ways that publishers don’t seem to understand and that authors don’t seem very comfortable with. Nobody wants to own anything anymore. And if you’re the exception, then you’re the exception.
We are moving more and more to Spotify, satellite radio, and Netflix. Even video game companies are toying with the rental system. There’s talk of this video game console generation or the next one being the last, before we are just streaming the games. Ebooks were just the start of the disruption, like MP3s were the start of the music industry disruption, but the disruption continues. People want access to everything for cheap and if they can’t find it, they’ll go looking elsewhere.
(If you haven’t steeled yourself for advertising breaks in the middle of ebooks, then start doing so. It’s only a matter of time.)
If you think it’s unfair that the marketplace change on you, I’m sorry. The producers and retailers have to deal with this as well. It all comes back to the consumer, of which we are all a small part. Have your expectations changed, as a shopper? Your habits? Your budgets? Multiply out any of these small changes by a billion. That’s what’s happening.
(One more quick note on Amazon’s KENPC page count algorithm thingy: I would say this has been Amazon’s biggest screwup in this affair thus far. People are concentrating on the per-page price rather than the computed size of their works, and a more accurate version of the latter would’ve led to a higher value of the former. That is, Amazon would’ve been better to have the calculations come out to a penny per page, and the KENPC more closely match print editions, than the way they went around it. I think they thought people would balk at the KENPC, and wanted to make that generous, but indies think more in terms of dollars, and that’s the number they ended up diluting, and which has become the headline for media outlets.)
What About Subscription Models?
Will subscription models put a squeeze on author earnings? My guess a year ago was that they would. I still think they will. But I think comparisons to the music industry are premature and unfounded. It’s hard to compare a 3-minute time investment to a 10-hour investment. Music streams pay so little because they can mount up so fast. Page reads can’t mount up as quickly from a small number of users. And yet both types of streaming programs (music and literature) are going for roughly $10 / month. There’s no way books are going to be consumed in the quantities that music currently is, so these comparisons are off by orders of magnitude.
The second reason I don’t despair is the room indies have to play with. Our pay went up 6X before any squeeze began. Musicians had already seen their pay go down before the squeeze began. So while there’s a lot of hand-wringing as some authors predict a reduction in earnings, when you look at the amount they’re making per borrow, and it’s more than a Random House author makes on the sale of a trade paperback, you realize how insulated we are from the destitution that many are predicting. Will earnings go down? Most likely. But not as far as people are thinking, and from a much higher starting plateau.
But let’s talk more about reduced earnings for entertainers. How can we expect anything else? Look at how many hours people are spending on Facebook and Twitter, entertaining each other for free! How can we compete with that? Or compete with improving TV content, much of which has moved to reality TV, cutting out more creators in order to pad profit margins? The reality is that we can’t. Not unless we grow the share of people being entertained at some cost to them. That means luring them away from social media, which tickles a reward mechanism even deeper than the one for story. The dice are loaded against us. It’s time to have an honest discussion about this. It’s time to up our games or discuss ways to monetize what we do for a living. Either that, or it’s time for us to accept that most entertainers will never be paid professionals, and that we will have to do this on the side and for the love of it.
(This is something else I’ve blogged about extensively and have done myself for years. First, alongside my day job. And now, something I am continuing to do in retirement. I write because I love to write. And this gives me an enormous advantage over those who write because it’s the only way they can hope to make a living.)
KU 1.0 Compared to KU 2.0
Here’s some math from the brilliant author Susan Kaye Quinn. It compares the old payment system to the new system.
Under KU 1.0:
98k novel = 414 pages* = $1.34 per borrow = 0.0033 pennies/pg
15k novella = 51 pages* = $1.34 per borrow = 2.6 pennies/pg
*the number on the product description pg
Under KU 2.0 (Assuming 100% page read):
98k novel = 553 pages** = 0.6 pennies-per-pg*** = $3.32 per 100% read
15k novella = 85 pages** = 0.6 pennies-per-pg*** = $0.51 per 100% read
**KENPC page count
***estimate from June
Under KU 1.0, most indies were making more for a borrow of a short story than for a sale (the exceptions are those able to charge $2.99 or higher for the sale of a 15k story). I haven’t seen a good argument to defend this part of the old system, or the fact that KU 1.0 was paying a third of a penny per KENPC page (which would be more like .0017 per print page).
Under KU 2.0, we can see what Amazon is trying to do with their per-page calculation. They’re trying to reward KDP Select authors for a borrow by paying the same amount as a sale. Holy crap. Really? Actually, the prices on my works are lower than average, and these borrow rates would pay me more than I currently make for a sale. But as someone else pointed out, these borrow payout rates are very close to what Amazon’s pricing tool recommends for works of this length.
That is, Amazon is funding their KU payout pool to simulate a paid sale for every borrow.
This is what it appeared they were doing under KU 1.0. The first borrow rates were coming in close to $2.00. That number slid over time, even as Amazon piled on more money. Why? Because authors realized they could maximize their income by splitting up novels and by concentrating on short stories. Kris Rusch and others (myself among them) have referred to this as “gaming the system.” That creates outrage among those who game the system. Guess, what? I game Amazon’s system every day. I do it with permafree, which exploits Amazon’s price-matching policy to get more free days than they want to hand out (only 5 per 90 day KDP Select period). And I’ve been serializing novels since before it was a thing. I’ve also been putting short stories into KU and profiting from it.
I guess the difference is that I’ve expected from the beginning that KU was broken and would be fixed. Someone dug up an interview I did ten months ago, when KU was only two months old, and I predicted Amazon would move to a per-page remuneration system. The old model was broken. The people who profited from that should be glad Amazon waited so long to fix it. Those who love to write short stories still should. May I suggest a bit of back matter? Or some constructive ways for us to help authors without screwing consumers?
Ideas For Subscription eBook Back Matter
How about an appeal to the readers? My idea for printing the author’s cut on the back of paperback books was to highlight to readers how little authors make. I think readers would reward authors if we knew how to ask and if they knew how much (or little) we make. How about:
Hey, if you enjoyed this short story, it might interest you that I spent two weeks working on this, on top of raising my three little ruffians, who tug on my chair while I’m writing and ask me to cut the crust off their sandwiches. And it probably took you thirty minutes to read it. If you got this far, you must’ve enjoyed it. So guess what? I just made fifteen cents! Want to help me out so I can keep writing? There are a ton of ways. You could write an honest review of this work. Or tell your friends about it. Or buy a copy to keep forever! Or go to my website and use the donate button. Anything helps. I love writing, and I love helping support my family, and I want to keep doing both. Thanks so much for reading. See you soon.
Add your Twitter handle, your email address, your website, your Paypal account, your P.O. box, whatever.
There are solutions for children’s book authors as well. What about going to Amazon and asking for a separate payment system for illustrated ebooks? Or rewarding multiple read-throughs? Or time spent gazing at each page? What about a separate system (storefront, payment structure) for illustrated ebooks? I’d be all over those ideas. Amazon has shown themselves amenable to change. Rather than freak out about this, use that knowledge to your advantage. Petition. Rally. Come up with a plan.
KU 2.0 pays per page a higher rate for an ebook borrow than major publishers pay per page for a print sale.
KU 2.0 seems to be an attempt by Amazon to pay the same per borrow that they pay per sale, if ebooks are priced according to their recommendations.
KU 2.0 more fairly rewards time invested by authors and time spent by readers than KU 1.0.
I have yet to see an argument by anyone showing how KU 1.0 was more fair to authors than KU 2.0.
If you think change is scary, you ain’t seen nothing yet.