Peter Cheverton

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Peter Cheverton

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Books by Peter Cheverton

Average rating: 2.33 · 6 ratings · 1 review · 17 distinct works

	Understanding Brands 2.00 avg rating — 1 rating — published 2006	My rating:
	How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management 2.00 avg rating — 1 rating — published 2002	My rating:
	Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status 0.00 avg rating — 0 ratings — published 2012	My rating:
	Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships 0.00 avg rating — 0 ratings — published 2009	My rating:
	Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships 0.00 avg rating — 0 ratings — published 2009	My rating:
	If You're So Brilliant ...How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection 0.00 avg rating — 0 ratings — published 2002	My rating:
	Key Account Management: The Route to Key Supplier Status 0.00 avg rating — 0 ratings — published 2000	My rating:
	Key Account Management: Tools and Techniques for Achieving Profitable Key 0.00 avg rating — 0 ratings — published 2008	My rating:
	Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves by Peter Cheverton, Jan Paul van der Velde 0.00 avg rating — 0 ratings — published 2010	My rating:
	Global Account Management 0.00 avg rating — 0 ratings — published 2006	My rating:

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