false 2826679 0 0 6208013 1596592834 9781596592834 0 <![CDATA[Spark: The Revolutionary New Science of Exercise and the Brain]]> http://photo.goodreads.com/books/1255657180m/6208013.jpg http://photo.goodreads.com/books/1255657180s/6208013.jpg http://www.goodreads.com/book/show/6208013.Spark_The_Revolutionary_New_Science_of_Exercise_and_the_Brain 0.0 0
In Spark, John J. Ratey, MD, takes the listener on a fascinating journey through the mind-body connection, presenting startling new research to prove that exercise is truly the best defense against everything from mood disorders to ADHD to addiction to menopause to Alzheimer's. He explains that the brain works just as muscles do-growing with use, withering with inactivity-and shows why getting your heart and lungs pumping can mean the difference between a calm, <st1:PersonName w:st="on">focus</st1:PersonName>ed mind and a harried, inattentive self.

Filled with cutting-edge science and amazing case studies, Spark is the first audio book to explore the connection between exercise and the brain. And with a simple, targeted regimen to get the listener's body moving and his mind in peak condition, it will forever change the way he thinks about his morning run-and, for that matter, the way he thinks.]]> 46636 3.96 819 212 1340598 4.00 1 1 2826679 3.50 2 1 2007 7262405 1596593474 9781596593473 0 <![CDATA[World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7262405-world-wide-rave 5.00 1 A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

<ul> <li>Nobody cares about your products (except you). </li> <li>No coercion required. </li> <li>Lose control. </li> <li>Put down roots. </li> <li>Point the world to your (virtual) doorstep. </li> </ul>

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

]]> 168369 3.89 237 66 2826679 3.50 2 1 2009 6337257 1596592907 9781596592902 1 <![CDATA[The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6337257-the-new-rules-of-marketing-and-pr 2.00 1 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 168369 3.89 237 66 2826679 3.50 2 1 2009 7377811 1596593407 9781596593404 0 <![CDATA[Stop the Retirement Rip-off]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7377811-stop-the-retirement-rip-off 0.0 0 3252018 0.0 0 0 2826679 3.50 2 1 3252019 0.0 0 0 2009 7038552 1596593490 9781596593497 0 <![CDATA[The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7038552-the-three-laws-of-performance 0.0 0
The point is that it's possible to change everything at once. Seem far fetched? Zaffron and Logan make a compelling argument that executives spend their time and money adjusting the systems in which people operate rather than targeting people's performance directly. When the three laws in this audiobook are applied, performance transforms to a level far beyond what most people think is possible. These laws are:

1. How people perform correlates to how situations occur to them.
2. How a situation occurs arises from language.
3. Future-based language transforms how situations occur to people.

Steve Zaffron has helped hundreds of companies envision and effectively implement major change and performance improvement. He presents a proven system for rallying all of an organization's employees around a new vision, and more importantly, making it stick. The focus is on making such transformations permanent and repeatable, providing practical examples from clients such as Apple, Lockheed Martin, Johnson & Johnson, Morgan Stanley, and many others.]]> 2099612 4.28 32 10 1198867 4.28 60 22 2826679 3.50 2 1 2009