|
Strategic Advertising Management
by Larry Percy, Richard Elliott — published 2002 — 4 editions |
|
|
Advertising Strategy: A Communication Theory Approach
— published 1980 — 2 editions |
|
|
Strategic Integrated Marketing Communication: Theory and Practice
— published 2007 |
|
|
Strategic Integrated Marketing Communications
— published 2008 |
|
|
Strategies for Implementing Integrated Marketing Communications
— published 1997 |
|
|
Strategic Brand Management
by Richard Elliott, Larry Percy — published 2007 |
|
|
Marketing Research That Pays Off
by William Winston, Larry Percy — published 1997 |
|
|
Advertising and Consumer Psychology
by Arch G. Woodside, Larry Percy — published 1983 |
|
|
Strategic Brand Management
by Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan — published 2011 |
|
|
Advertising and Promotion Management
by John R. Rossiter, Larry Percy — published 1987 |
Upcoming Events
No scheduled events.
Add an event.
Is this you? Let us know. If not, help out and invite Larry to Goodreads.









