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Advertising and Promotion: Communicating Brands
— published 2005 |
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Marketing and Social Construction
— published 2001 |
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Advertising and Promotion: An Integrated Marketing Communications Approach
— published 2010 |
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Marketing: A Critical Introduction
— published 2009 |
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"Doing Research Projects in Marketing, Management and Consumer Research"
— published 2003 |
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Doing Research Projects in Marketing, Management and Consumer Research
— published 2003 — 2 editions |
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
— published 2001 |
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