false 2807 0 0 1179133 0471772755 9780471772750 1 <![CDATA[The Bear Necessities of Business: Building a Company with Heart]]> http://photo.goodreads.com/books/1181676248m/1179133.jpg http://photo.goodreads.com/books/1181676248s/1179133.jpg http://www.goodreads.com/book/show/1179133.The_Bear_Necessities_of_Business_Building_a_Company_with_Heart 3.57 7 Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.

Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: <ul> <li>Get your business started <li>Become a great boss <li>Connect with your customers <li>Add value to the overall experience <li>Effectively market your company <li>Plan for future growth <li>Give back to your customers, employees, and community

Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.

Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

]]> 70327 3.45 20 3 2807 3.36 22 3 2006 4094 0471712167 9780471712169 1 <![CDATA[The eBay Millionaire: Titanium PowerSeller Secrets for Building a Big Online Business]]> http://photo.goodreads.com/books/1165383886m/4094.jpg http://photo.goodreads.com/books/1165383886s/4094.jpg http://www.goodreads.com/book/show/4094.The_eBay_Millionaire_Titanium_PowerSeller_Secrets_for_Building_a_Big_Online_Business 3.50 6
With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's elite Titanium Power Sellers-those who move more than $150,000 in goods every month-and reveals the secrets to their success. Author Amy Joyner reveals the fifty top lessons for profitably selling almost anything on eBay, from how to select the best mix of merchandise, ship goods, and keep customers happy to working with wholesalers, making the leap from part-time to full-time selling, and looking like a million-dollar business even if you're working from your kitchen table.

Amy Joyner (Greensboro, NC) is an award-winning reporter for the News & Record in Greensboro, North Carolina, who has been covering e-commerce and entrepreneurship for many years. She is the coauthor of Making Dough (0-471-43209-1) and has won awards for her writing from the Associated Press, North Carolina Press Association, and other organizations, as well as three Knight Center Fellowships for business, aviation security, and military reporting.]]> 2807 3.36 22 3 2005 1059793 0471432091 9780471432098 1 <![CDATA[Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success]]> http://photo.goodreads.com/books/1180634878m/1059793.jpg http://photo.goodreads.com/books/1180634878s/1059793.jpg http://www.goodreads.com/book/show/1059793.Making_Dough_The_12_Secret_Ingredients_of_Krispy_Kreme_s_Sweet_Success 2.80 5 "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter

"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow

"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee

]]> 169579 3.08 24 4 2807 3.36 22 3 2003 1083323 047005574X 9780470055748 0 <![CDATA[The eBay Billionaires' Club: Exclusive Secrets for Building an Even Bigger and More Profitable Online Business]]> http://photo.goodreads.com/books/1180844392m/1083323.jpg http://photo.goodreads.com/books/1180844392s/1083323.jpg http://www.goodreads.com/book/show/1083323.The_eBay_Billionaires_Club_Exclusive_Secrets_for_Building_an_Even_Bigger_and_More_Profitable_Online_Business 3.50 2 There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small-and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom.

What's more, a number of them have achievedincredible growth in a relatively short period of time,which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself.

Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar-or perhaps even billion-dollar-eBay business!"
—From the Introduction to The eBay Billionaires' Club

]]> 2807 3.36 22 3 2007 1362790 0471786748 9780471786740 0 <![CDATA[The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond]]> http://photo.goodreads.com/books/1183000506m/1362790.jpg http://photo.goodreads.com/books/1183000506s/1362790.jpg http://www.goodreads.com/book/show/1362790.The_Online_Millionaire_Strategies_for_Building_a_Web_Based_Empire_on_eBay_and_Beyond 0.0 0

"Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces.

"You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site.

"While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best.

"So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites."
--From the Introduction]]> 2807 3.36 22 3 2007